Lifestyle / Travel and Tourism
Domestic Tourism festive season campaign launched
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Minister of Tourism and Hospitality Industry, Barbara Rwodzi has this Saturday in Mazoe launched Domestic Tourism festive season travel campaign targeting arrivals' spending ( annual bonuses and savings) to boost the country's gross domestic product.
Speaking during the launch, Rwodzi announced that Zimbabwe records a domestic tourism surge through local arrivals towards and during Christmas holidays when everyone spends their annual savings and bonuses.
"It is only during these annual holidays when we experience a surge in local arrivals who will be spending more with their loved ones. Through reconnecting and joining their rural communities and villages, we have noted that they contributed much to our GDP," Rwodzi said.
"We have therefore clustered our tourism sector to accommodate everyone and with infrastructure which commensurate with tastes and preferences complementing urban set-ups. Through establishments of caravans and catering diverse local dishes, arrivals will feel at home even when they are away from their adopted modern homes, thus promoting rural tourism and gastronomy tourism," Rwodzi added.
"Several families depend on every spending on domestic tourism, hence bonuses and savings will be serving various dependents in rural areas. If we spend money within, it helps in sustaining domestic tourism and let me announce to you that we have already surpassed the 2025 target of 5 billion economy through tourism," Rwodzi said.
Statistics have shown that through clusterisation of tourism, domestic tourism has been recorded as one of the major clusters that is sustaining Zimbabwe's economy especially during arrivals for annual festivities and holidays. Mashonaland Central province has been amongst provinces which contribute to the country's economic growth through domestic tourism.
Launched at the prestigious Mazowe Dam Resort, the Domestic Tourism Festive Season Travel Campaign has set an inspiring tone thereby encouraging Zimbabweans to travel and experience diverse tourism attractions. Amongst the attendees include Minister Kazembe Kazembe, Minister Christopher Magomo (Mashonaland Central Province's Minister of State), ZANU PF Mazowe DCC chairperson Tafadzwa Musarara, among others.
Speaking during the launch, Rwodzi announced that Zimbabwe records a domestic tourism surge through local arrivals towards and during Christmas holidays when everyone spends their annual savings and bonuses.
"It is only during these annual holidays when we experience a surge in local arrivals who will be spending more with their loved ones. Through reconnecting and joining their rural communities and villages, we have noted that they contributed much to our GDP," Rwodzi said.
"We have therefore clustered our tourism sector to accommodate everyone and with infrastructure which commensurate with tastes and preferences complementing urban set-ups. Through establishments of caravans and catering diverse local dishes, arrivals will feel at home even when they are away from their adopted modern homes, thus promoting rural tourism and gastronomy tourism," Rwodzi added.
"Several families depend on every spending on domestic tourism, hence bonuses and savings will be serving various dependents in rural areas. If we spend money within, it helps in sustaining domestic tourism and let me announce to you that we have already surpassed the 2025 target of 5 billion economy through tourism," Rwodzi said.
Statistics have shown that through clusterisation of tourism, domestic tourism has been recorded as one of the major clusters that is sustaining Zimbabwe's economy especially during arrivals for annual festivities and holidays. Mashonaland Central province has been amongst provinces which contribute to the country's economic growth through domestic tourism.
Launched at the prestigious Mazowe Dam Resort, the Domestic Tourism Festive Season Travel Campaign has set an inspiring tone thereby encouraging Zimbabweans to travel and experience diverse tourism attractions. Amongst the attendees include Minister Kazembe Kazembe, Minister Christopher Magomo (Mashonaland Central Province's Minister of State), ZANU PF Mazowe DCC chairperson Tafadzwa Musarara, among others.
Source - Byo24News
