Zambezi lager in short supply

Delta Corporation Limited, Zimbabwe's leading producer of alcoholic beverages, has reassured consumers of ample supplies of its products during the upcoming festive season, following concerns over a recent shortage of Zambezi Lager in Bulawayo.

The shortage, which persisted for a week, left supermarket refrigerators and sports bars in the city devoid of the popular green-bottled lager, sparking fears of potential supply challenges during the high-demand holiday period. Delta has addressed the issue, emphasizing that production is being ramped up to meet festive season requirements.
Consumer Concerns and Vendor Challenges

A survey of major supermarkets in Bulawayo revealed empty shelves where Zambezi Lager is typically stocked. In its place were imported beers and less popular local brands like Pilsner and Black Label cans.

A supermarket manager, speaking anonymously, said, "We've faced persistent supply challenges from Delta for weeks. Customers are frustrated and even accuse us of hoarding stock, but that's not true."

Sports bars in the city have also felt the pinch. A bartender along George Silundika Street confirmed limited availability of Zambezi cans, with quarts completely out of stock. "Most of our customers prefer quarts, but they're settling for cans as there's no other option," she said.

Similarly, a bartender in Entumbane shared that their attempts to restock have been futile, leaving customers dissatisfied.

One loyal Zambezi Lager fan, Vusumuzi Mangena, described his disappointment. "I'm a Zambezi addict and a loyal patron. Last weekend was miserable without my favorite lager. We're worried this might ruin our festive celebrations."
Delta Corporation Reassures Consumers

Patricia Murambinda, Delta Corporation's General Manager for Corporate Affairs, addressed the concerns, stating, "We are ramping up supply to meet the festive season demand. While there might be mismatches in brand or packaging availability, we are actively gauging demand to ensure adequate distribution."

Murambinda's assurance mirrors Delta's past responses to shortages, such as those experienced in 2021, which were attributed to a spike in demand after Covid-19 restrictions were eased.
The Zambezi Lager Legacy

Since its launch in 1992, Zambezi Lager has undergone several repositioning campaigns to align with evolving consumer trends. Initially marketed as a tourist-focused brand, a 2005 campaign shifted its appeal to local consumers. The lager has since become a staple for many Zimbabweans, with its current "Follow the Call" campaign highlighting its local identity and refreshing taste.

Delta's marketing manager, Irimayi Muzorewa, described the brand's essence as one of reward and relaxation. "Zambezi Lager takes you on a journey, offering a refreshing escape after a week of hard work. It's Zimbabwe's own rewarding lager," he said.
Looking Ahead to the Festive Season

With production ramping up, Delta is optimistic about meeting the holiday season's high demand. However, consumers and vendors alike will be watching closely to ensure their celebrations are accompanied by their favorite brews.

For now, Delta's commitment to restoring normalcy provides a glimmer of hope for a festive season that "never runs dry."