Media fraternity key in HIV and AIDS prevention efforts

The media fraternity has been spotlighted as a vital partner in Zimbabwe's ongoing fight against HIV and AIDS, with its influential role in spreading awareness and shaping public attitudes.

National AIDS Council (NAC) Provincial Manager for Matabeleland South, Mr Mgcini Sibanda, emphasized this during a meeting held to launch a three-day media tour across the province. The tour will take media practitioners to Gwanda and Insiza districts to observe and report on NAC's HIV-related programmes firsthand.

"Your role in disseminating information is vital in raising awareness and fostering understanding of this ongoing challenge," Mr Sibanda told the gathered journalists. "Matabeleland South continues to grapple with the impact of HIV and AIDS, with a prevalence rate of 17.1 percent compared to the national average of 10.1 percent."

He highlighted stigma as one of the greatest obstacles to effective HIV prevention and treatment, noting that fear of discrimination discourages many from getting tested or seeking care.

While acknowledging progress in healthcare infrastructure, Mr Sibanda noted ongoing challenges in accessing antiretroviral therapy (ART) and other health services, particularly in rural communities.

"The youth population is especially vulnerable," he said. "There is a worrying increase in new infections among young people aged 15 to 24, pointing to the urgent need for youth-focused education and prevention programmes."

He further explained that poverty, unemployment, and limited education contribute significantly to the spread of the virus in the region.

Despite these hurdles, NAC and its partners have made strides in combating HIV and AIDS in Matabeleland South. These efforts include mobile clinics delivering testing and treatment to underserved areas, as well as the establishment of peer support groups offering emotional and psychological assistance to people living with HIV.

"We urge the media to play a pivotal role in raising awareness, fighting stigma through positive reporting, and promoting education on HIV-related issues," Mr Sibanda concluded, underscoring the importance of constructive media engagement in the province's HIV response.

The media tour aims to equip journalists with deeper insights and firsthand experience to enhance accurate and empathetic reporting on HIV and AIDS, thereby strengthening public health messaging and community support.