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Veteran journalist earns PhD

by Staff reporter
9 hrs ago | Views
Limukani Ncube, former editor of Sunday News and one of Zimbabwe's most senior journalists with 27 years of experience, yesterday graduated with a PhD from the University of South Africa (Unisa) under the College of Human Sciences in Pretoria - the largest open distance learning institution on the African continent.

Ncube's achievement comes amid a growing trend of Zimbabwean journalists pursuing advanced academic qualifications to enhance the profession's knowledge base, leadership, and skills.

His doctoral thesis, titled Unmasking the Intersection Between Economy and Media: A Case of Digital Journalism in Zimbabwe, tackles one of the most pressing and globally relevant topics in modern journalism, with a unique local focus.

In his research, Ncube investigates how technological advances have reshaped the sociology of news production in Zimbabwe. He highlights that journalists today face not a lack of information but new challenges stemming from disruptive technologies and an evolving media environment.

Using the critical political economy of the media alongside industrial organisational models as analytical frameworks, Ncube argues that journalism must be reimagined. He stresses the importance of adapting to rapid technological changes, shifting media business models, and evolving audience expectations.

Ncube, who has spent decades at Zimbabwe Newspapers (Zimpapers), now holds a senior leadership role as a top newsroom manager and chief content officer. He is tasked with navigating the seismic shifts caused by technology revolutions, innovation, and industry upheavals.

Zimpapers publishes several of Zimbabwe's leading newspapers, including The Herald, The Chronicle, The Sunday Mail, The Sunday News, Kwayedza, Umthunywa, and Manica Post. The group also operates an online TV station, ZTN, and radio outlets such as Star FM and Capitalk FM. It is currently undertaking a strategic reconfiguration to better adapt to digital transformation, new workflows, and, critically, monetisation strategies essential for its sustainability.

Ncube's research underscores the major crisis gripping Zimbabwe's media sector, driven largely by economic difficulties and rapid technological disruption. His work offers both a diagnosis of the challenges and a call to action for the industry to innovate and evolve in this turbulent era.

Source - online