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South African firms rack in R10m rands from ZITF

by Thobekile Zhou
25 Apr 2017 at 12:03hrs | Views
South African companies generated export sales totalling R10 million  through their participation at last year's Zimbabwe International Trade Fair.

South Africa's Department of Trade and Industry has again dispatched firms for this year's edition which kicked off today (Tuesday) in Bulawayo.

The companies that are part of the delegation will be assisted by the dti through its Export Marketing and Investment Assistance Scheme (EMIA), which aims to develop export markets for South African products and services and to recruit new foreign direct investment into the country.

South Africa's participation at the ZITF follows on the heels of a successful participation in 2016 where a reported total of 431 trade leads were secured by exhibitors, with a total of 21 Zimbabwean agents appointed, and export sales totalling R10 million recorded through participation.

The Minister of Trade and Industry, Dr Rob Davies is quoted saying  that the ZITF is one of the largest intra-regional trade fair shows in sub-Saharan Africa and that it provides the largest and most convenient trade hub in the region.

"The ZITF aims to promote intra-Africa trade as well economic integration of the continent," said Davies.

The companies that are part of the delegation will be assisted by the dti through its Export Marketing and Investment Assistance Scheme (EMIA), which aims to develop export markets for South African products and services and to recruit new foreign direct investment into the country.

Namibian President Hage Geingob  is scheduled to officially open the exhibition on Friday.

 He arrives in the country on Wednesday.

The 2017 event runs under the theme 'Harnessing Linkages for Industrial Development'.

ZITF is one of the largest trade fairs south of the Sahara.  It is a multi-sectoral, multi-national annual exhibition, which offers exposure to trade and public visitors.

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