Business / Economy
Delta Beverages forced to withdraw gender insensitive advert
23 Mar 2011 at 04:54hrs | Views
Delta Corporation has withdrawn its Redds cider drink advertisement after a media lobby group condemned it on the grounds that it was gender insensitive.
Last week the Media Institute of Southern Africa (MISA) - Zimbabwe flighted a statement in the country's media condemning the advertisement as portraying women as physical objects that should simply be admired if not savoured.
In a letter to MISA-Zimbabwe dated 17 March 2011, Delta Corporation corporate affairs director, George Mutendadzamera, said they were immediately withdrawing the advertisement in view of the reservations raised by the media freedom and freedom of expression lobby and advocacy organisation.
MISA-Zimbabwe cited the advertisement placed in The Standard weekly edition of 6-12 March 2011 as a classical example of the 'objectification' of women.
The advertisement showed the posteriors of four women clad in tight fitting jeans. They were each holding a bottle of the Redds drink smacked on their posteriors. The advert reads: Have great fun.
Last week the Media Institute of Southern Africa (MISA) - Zimbabwe flighted a statement in the country's media condemning the advertisement as portraying women as physical objects that should simply be admired if not savoured.
In a letter to MISA-Zimbabwe dated 17 March 2011, Delta Corporation corporate affairs director, George Mutendadzamera, said they were immediately withdrawing the advertisement in view of the reservations raised by the media freedom and freedom of expression lobby and advocacy organisation.
MISA-Zimbabwe cited the advertisement placed in The Standard weekly edition of 6-12 March 2011 as a classical example of the 'objectification' of women.
The advertisement showed the posteriors of four women clad in tight fitting jeans. They were each holding a bottle of the Redds drink smacked on their posteriors. The advert reads: Have great fun.
Source - Byo24News
