Zimbabwe undertakes nation rebranding to lure investment

Government is working on a framework that will brand Zimbabwe as a tourist, trade and investment destination as it moves to attract foreign investors. 

The framework involves the ministries of Tourism and Hospitality Industry, Industry and Commerce and Finance and Economic Development. 
The exercise is spearheaded by the Tourism and Hospitality ministry and the concept is being drafted by its Nation Branding, Communication and Business Development department. 
Tourism and Hospitality minister Walter Mzembi said the idea of nation branding sought to create a witness into the country who can then go and report back to their respective countries.
Meanwhile, Government has conducted a study to review the regulatory environment in Zimbabwe as it moves to streamline processes to help in the ease of doing business. 
Ashok Chakravarti said the country has so many legislators that needed to be removed. The study is being conducted under the office of the President and Cabinet on the Ease of Doing Business Reforms. 
The review of the regulatory framework will include changing the Companies Act and reforming the Company Registration an Shop Licenses Acts, all aimed at making the country move up on the rankings on the Ease of Doing Business.