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ZITF 2015 begins

by Prosper Ndlovu
28 Apr 2015 at 10:05hrs | Views
GLOBAL attention falls on Zimbabwe this week as the country holds its annual premier multi-sectorial trade showcase - the Zimbabwe International Trade Fair (ZITF) 2015 - which opens in Bulawayo today.

About 419 direct exhibitors and 17 countries are participating in this year's exhibition, which promises to be bigger and better, having recorded four percent growth compared to 2014 The figures compare favourably with last years closing total of396 direct exhibitors.

This years fan is running under the theme, "Stimulating Trade, Seizing Opportunities to Accelerate Growth".

Exports are at the heart of revamping the country's economy through increased markets for domestic industries hence the focus on trade partnerships.

Captains of industry across the sectors of the economy have high hopes this year's trade fair will increase their visibility and trading stake in the global market

Zambian President Edgar Lungu will officially open the 56th edition of the ZITF at an event that will be attended by President Robert Mugabe and Cabinet ministers on Thursday.

According to ZITF general manager Nomathemba Ndlovu, foreign participation in this year's exhibition is high, with 32 organisations having confirmed participation.

Meanwhile, the ZITF grounds were a hive of activity yesterday with exhibitors putting final touches to their stands.

Several participants from Zambia, Japan, DRC, Mozambique and South Africa had already pitched up by yesterday mid-morning.

Local firms and public institutions such as Econet, NetOne, NSSA, Potraz, Zimra, ZTA, Blue Ribbon and universities were also busy on their stands.

Others were still trickling in while some were already attending to visitors to their stands.

Uniformed forces - the Zimbabwe National Army, the police, prisons and correctional services, small to medium enterprises, farmers, insurance, motor industry, manufacturing and retail sectors had also set up their stands.

Zanu-PF is also exhibiting at the fair with the party's director of economic affairs Nyasha Mandeya saying "the party formulates the country's policies such as indigenisation and the government implements. By participating in this event we're supporting government policies on empowerment and indigenisation."

The trade showcase opens with an incentive travel workshop today organised in partnership with the Zimbabwe Tourism Authority. The event seeks to demonstrate how incentive travel can be used to boost employee productivity among local corporates.

The annual International Business Conference is set for tomorrow and will be officially opened by Vice President Emmerson Mnangagwa.

The five-day event runs concurrently with the sector specific expos that include the Asambeni Africa Business and Tourism Expo, Pakprint expo for the printing and packaging industry, Scholastica, Ultim8 Home, a home improvement expo and the Bulawayo Agricultural Show.

Source - chronicle