Entertainment / Celebrity
DJ Sbu's MoFaya hits Bulawayo
21 Apr 2015 at 15:53hrs | Views
Controversial South African TV and radio personality DJ Sbu's MoFaya energy drink is now available in Bulawayo, with local drinking haunts and retail outlets stocking it.
The non-alcoholic beverage which saw DJ Sbu losing his job as a DJ at Metro FM for ambush marketing of the product, has been spotted at several retail outlets being sold for between $2 and $3.
A city night club proprietor Pathisani Nkomo said the popular drink which they started stocking recently had been well received by local patrons. The drink has been making headlines over the past weeks due to DJ Sbu's numerous run-ins with South African authorities as he attempted to market the MoFaya brand.
"We started stocking MoFaya a few weeks ago. So far it has been selling well with people eager to see what it's all about," Nkomo said.
As of March this year, MoFaya had sold over 37,000 cases throughout South Africa with initial support for the brand from retail outlets, primarily in urban areas.
Conrad Tshuma, who has been distributing the beverage individually to retail outlets around the city, said it was too early for them to assess whether the non alcoholic beverage was making any headway.
"It's still fairly new on the market so we can't judge how well it's doing. But so far, people have been excited to know what this MoFaya that they've been hearing of is all about," Tshuma said.
He said they were in talks with DJ Sbu to have the drink distributed in Harare and other parts of the country.
MoFaya was profiled last month by Forbes magazine as one of three non-alcoholic beverages, made by Africans, to watch on the continent.
It was profiled alongside Nigeria's Wilson lemonade by brothers Seyi and Seun Abolaji and Tanzania's Mo Cola produced by Tanzania's wealthiest man, Mohammed Dewji.
Launched late last year, the energy drink, lauded as the first and only 100 percent black-owned beverage brand in South Africa, was founded by a cohort of eight South Africans including the official face of the brand, DJ Sbu.
The non-alcoholic beverage which saw DJ Sbu losing his job as a DJ at Metro FM for ambush marketing of the product, has been spotted at several retail outlets being sold for between $2 and $3.
A city night club proprietor Pathisani Nkomo said the popular drink which they started stocking recently had been well received by local patrons. The drink has been making headlines over the past weeks due to DJ Sbu's numerous run-ins with South African authorities as he attempted to market the MoFaya brand.
"We started stocking MoFaya a few weeks ago. So far it has been selling well with people eager to see what it's all about," Nkomo said.
As of March this year, MoFaya had sold over 37,000 cases throughout South Africa with initial support for the brand from retail outlets, primarily in urban areas.
Conrad Tshuma, who has been distributing the beverage individually to retail outlets around the city, said it was too early for them to assess whether the non alcoholic beverage was making any headway.
"It's still fairly new on the market so we can't judge how well it's doing. But so far, people have been excited to know what this MoFaya that they've been hearing of is all about," Tshuma said.
He said they were in talks with DJ Sbu to have the drink distributed in Harare and other parts of the country.
MoFaya was profiled last month by Forbes magazine as one of three non-alcoholic beverages, made by Africans, to watch on the continent.
It was profiled alongside Nigeria's Wilson lemonade by brothers Seyi and Seun Abolaji and Tanzania's Mo Cola produced by Tanzania's wealthiest man, Mohammed Dewji.
Launched late last year, the energy drink, lauded as the first and only 100 percent black-owned beverage brand in South Africa, was founded by a cohort of eight South Africans including the official face of the brand, DJ Sbu.
Source - chronicle
