Zimdance hall singers lack professionalism

Dance hall artists lack professionalism with a majority of them handpicking untrained friends as managers.

Female chanters fail to hit the big time as their popularity ratings among fans are very low, industry players have said.

Local music promoter Hillary Mutake of Punchline Entertainment said the lack of proper structures and professional managers has also contributed to artistes' failure to enjoy the rewards of their talent.

"Some of them (Zimdancehall artistes) engage their friends to be their managers and the so-called managers are just booking agents who wait for promoters to call them for shows as they lack the knowledge of the industry," said Mutake.

Zimdancehall artiste Edeline "Juwela" Mapuranga of the Love Haimanikidzwe fame said female artistes found it difficult to secure shows.

"Upcoming dancehall artistes especially us female we are struggling to get more shows as promoters are mainly focusing on already established artistes," she said.