Zimpapers radio going on air in five months time

Zimpapers board chairman has congratulated the company's management for successfully bidding for a radio licence as it moves to expand its national and regional market share both in the print and electronic media.

Speaking during the company's strategic planning workshop held in Vumba yesterday, Zimpapers board chairman, Dr Paul Chimedza said equipment for radio programmes production is already in the country.

He said the station would be going on air in about five months' time.

"We are happy with the way we have worked hard to attain the super brand tag .

"After that, we are now focusing on a TV license. We are saying that when the opportunity avails itself we want to go for the TV license. I am looking at Zimpapers not just as a newspaper company but a media giant."

He however said Zimpaper would not be competing with the Zimbabwe Broadcasting Coopration.

"In other words, we want Zimpapers to be what CNN is to the Americans and what BBC and Guardian is to the British."

He said the company would also seek "to be the first media company to bring a truly regional TV broadcaster via satellite.