News / National
Africa Travel Association conference kicks off in Vic Falls
18 May 2012 at 04:46hrs | Views
The 37th edition of the Africa Travel Association (ATA) conference will officially kick off today in the resort town of Victoria Falls.
Delegates from as far as the US, Israel and African countries such as Angola, Togo and South Africa, among others, are already in the resort town ahead of the conference, which is expected to among other things discuss issues of how African countries can assist each other in expanding the tourism sector..
Zimbabwe Tourism Authority (ZTA) Destination Marketing Manager, Ms Tesa Chikaponya revealed that the event has been oversubscribed with almost 550 delegates having confirmed participation.
ATA Executive Director, Mr Edward Bergman, who is already in Victoria Falls, commended Zimbabwe's organisational abilities, adding that discussions at the conference will centre on the issues of tourism marketing, packaging and airlines accessibility.
The Vice President, Cde Joice Mujuru is set to officially open the conference while five cabinet ministers are also expected to deliver speeches.
The last time the ATA conference was held in Zimbabwe was in 1988.
It is largely seen as an opportunity to market tourism to mainly the American market, which remains the world's biggest economy.
ATA was formed in 1975 with the sole aim of promoting travel into Africa.
Delegates from as far as the US, Israel and African countries such as Angola, Togo and South Africa, among others, are already in the resort town ahead of the conference, which is expected to among other things discuss issues of how African countries can assist each other in expanding the tourism sector..
Zimbabwe Tourism Authority (ZTA) Destination Marketing Manager, Ms Tesa Chikaponya revealed that the event has been oversubscribed with almost 550 delegates having confirmed participation.
ATA Executive Director, Mr Edward Bergman, who is already in Victoria Falls, commended Zimbabwe's organisational abilities, adding that discussions at the conference will centre on the issues of tourism marketing, packaging and airlines accessibility.
The Vice President, Cde Joice Mujuru is set to officially open the conference while five cabinet ministers are also expected to deliver speeches.
The last time the ATA conference was held in Zimbabwe was in 1988.
It is largely seen as an opportunity to market tourism to mainly the American market, which remains the world's biggest economy.
ATA was formed in 1975 with the sole aim of promoting travel into Africa.
Source - Zbc
