Bulawayo takes rebranding campaign to Durban

Bulawayo Publicity Association (BPA) has been given the opportunity to market the City of Kings and Queens and the country at large in South Africa after it was invited to exhibit at Africa's Travel Indaba in Durban.

The exhibition runs from tomorrow till Saturday at the Durban International Convention centre.

"Africa's Travel Indaba is a premier travel show like our own Sanganai/Hlanganani World Travel Expo. This show is hosted by Durban on an annual basis to create business linkages for players in the tourism industry and its support industries," Tshuma said.

"This show attracts players from various countries, therefore, as a means of increasing our promotional efforts and attracting investment and tourism into Bulawayo, the association decided to take part in this year's edition and will endeavour to do so in other upcoming similar shows."

BPA has set up meetings with potential partners and investors with the hope that they will invest in the country's second city.

"I have already set up a number of appointments with potential partners, investors and I hope that this will generate more traffic into Bulawayo. The exhibition is also part of promoting the brand Bulawayo in line with the national rebranding exercise led by President Emmerson Mnangagwa.

"We have Bulawayo to showcase and we will be handing out DVDs with information about the City of Bulawayo. The exhibition is an opportunity that should not be taken for granted because this offers a great opportunity of turning Bulawayo tourism around," he said.