Zimbabwe brand equity at all time low - Report

The performance of Zimbabwe's economy will remain subdued due to a negative country perception and low production across all major sectors of the economy unless the root causes are addressed.

According to Gift Mugano's State of the Economy Report the current dynamics in the economy are symptoms of an underlying cause, which is two-pronged, that is poor production and negative country perception.

Mugano said due to poor production on an annual basis the country spends about US$2.5 billion on goods which can be produced locally.

He also said dollarisation would remain in the short-term future.