News / National
Zimbabwe ranks 18th in Africa Country Brand Ranking
14 Feb 2014 at 11:25hrs | Views
It is the first time that a global ranking measures the "search engine" appeal of countries in the fields of Tourism and Investment.
The Bloom Consulting Country Brand Ranking © 2013 is based on a global scale research that measures, among other variables, the number of searches produced every year by potential tourists and investors about every nation.
In Africa, Zimbabwe ranks 18th in Tourism, outperforming Zambia (23) and Malawi (36). The most popular online searches were about the "historical heritage", "safari" and "natural wonders". These categories together hold half of all searches produced by potential tourists in 2013.
In Trade, Zimbabwe is found in the 27th position, placed below Mozambique (10), Tanzania (11) and Botswana (14). The most popular searches by potential investors were about the "strong economy", "corruption level" and "growing economy".
On the link below you can find the direct access to the extended version of the Bloom Consulting Country Brand Ranking © 2013 for both Tourism and Trade (Investment)
http://bloom-consulting.com/en/nation-branding
The Bloom Consulting Country Brand Ranking © 2013 is based on a global scale research that measures, among other variables, the number of searches produced every year by potential tourists and investors about every nation.
In Africa, Zimbabwe ranks 18th in Tourism, outperforming Zambia (23) and Malawi (36). The most popular online searches were about the "historical heritage", "safari" and "natural wonders". These categories together hold half of all searches produced by potential tourists in 2013.
On the link below you can find the direct access to the extended version of the Bloom Consulting Country Brand Ranking © 2013 for both Tourism and Trade (Investment)
http://bloom-consulting.com/en/nation-branding
Source - Byo24News
