News / National
'Banned' DJ Sbu Mo Faya drink to launch in Zimbabwe
17 May 2016 at 07:20hrs | Views
DJ Sbu's Mo Faya energy drink will be launched in Zimbabwe this week despite the fact that it was not certified by the South African Bureau of Standards (SABS), a body responsible for regulating the quality of South African goods.
The drink that was launched in South Africa last year but is not on the market yet, will be unveiled to the local public at Choppies supermarkets in Bulawayo as Sbu seeks to expand his business to the rest of Africa.
Affirmative Action Group chairman, Chamu Chiwanza said DJ Sbu who is expected in the country on Saturday would be a guest speaker at The Shift – an initiative by Chiwanza to emancipate and empower youths. Through The Shift, young entrepreneurs are invited to inspire fellow youths through sharing their extensive knowledge on entrepreneurship. The Shift movement will be at Meikles Hotel in Harare where DJ Sbu will share notes with young Zimbabwean entrepreneurs.
From there, the SA businessman will travel to Bulawayo the next day to meet and greet fans at Choppies Sekusile in Nkulumane, Choppies Bulawayo Centre and Choppies Entumbane.
"DJ Sbu will mix and mingle with fans, signing autographs and giving away promotional CDs and material during the launch of his Mo Faya drink."
Asked whether the energy drink which had been banned in South Africa, has been approved in Zimbabwe, Chiwanza said: "It's subject to approval by the Standards Association of Zimbabwe. We believe this will be done in the next four weeks. It's only a matter of time and the drink will be available for consumption in Zimbabwe," Chiwanza said.
"There's otherwise nothing wrong with his drinks. Actually a lot of drinks that are being sold in South Africa have not passed through the SABS."
Chiwanza however played the race card saying SABS was against the production of Sbu's drinks because he is black.
"The SABS were only against Mo Faya because it's a black man making it. This is a colonisation mindset that needs to be broken down where just because it's a black man making something, it isn't up to standard and when a white person does, it's up to standard," said Chiwanza.
He said they had invited Sbu because his brand resonates with locals.
The drink that was launched in South Africa last year but is not on the market yet, will be unveiled to the local public at Choppies supermarkets in Bulawayo as Sbu seeks to expand his business to the rest of Africa.
Affirmative Action Group chairman, Chamu Chiwanza said DJ Sbu who is expected in the country on Saturday would be a guest speaker at The Shift – an initiative by Chiwanza to emancipate and empower youths. Through The Shift, young entrepreneurs are invited to inspire fellow youths through sharing their extensive knowledge on entrepreneurship. The Shift movement will be at Meikles Hotel in Harare where DJ Sbu will share notes with young Zimbabwean entrepreneurs.
From there, the SA businessman will travel to Bulawayo the next day to meet and greet fans at Choppies Sekusile in Nkulumane, Choppies Bulawayo Centre and Choppies Entumbane.
"DJ Sbu will mix and mingle with fans, signing autographs and giving away promotional CDs and material during the launch of his Mo Faya drink."
"There's otherwise nothing wrong with his drinks. Actually a lot of drinks that are being sold in South Africa have not passed through the SABS."
Chiwanza however played the race card saying SABS was against the production of Sbu's drinks because he is black.
"The SABS were only against Mo Faya because it's a black man making it. This is a colonisation mindset that needs to be broken down where just because it's a black man making something, it isn't up to standard and when a white person does, it's up to standard," said Chiwanza.
He said they had invited Sbu because his brand resonates with locals.
Source - chronicle
