Zimbabwe lacks capital to rebrand

Zimbabwe requires millions of dollars to rebrand itself and attract international high spending tourist, a top tourism official has said. Zimbabwe council of tourism president Francis Ngwenya said the country was doing itself a disservice by allocating paltry funds to the tourism centre.

This comes as the tourism industry is suffering from short term funding resulting in capital projects being unfinished as investors take their funds elsewhere.

Deputy chief secretary to the President and Cabinet Ray Ndhukula noted that there was  need to rebrand the Victoria Falls.