Technology / Internet
YouTube buys Next New Networks
10 Mar 2011 at 10:54hrs | Views
Video host YouTube formally announced Tuesday that it has bought Next New Networks, a Web video production company, to improve content for the video-sharing website.
The newly-bought Next New Networks, which produces original programming and helps video makers distribute films and earn more money, will be on the forefront of testing new technologies, said YouTube.
"Within YouTube, Next New Networks will be a laboratory for experimentation and innovation with the team working in a hands on way with a wide variety of content partners and emerging talent to help them succeed on YouTube," said Tom Pickett, YouTube's director of Global Content Operations.
"At YouTube, we're focused on building a great technology platform for creators, and so we leave the actual creation of great videos to the people who do it best: our partners," Pickett continued.
In addition to this new acquisition, Pickett also mentioned the company's "YouTube Next", a new program with training and education functions, that will help the video creators produce more professional content and accelerate their growth and success.
Now, YouTube is working hard to expand its video offerings with more original content, and industry tracker eMarketer estimated that online video ad spending this year will increase to nearly 2 billion dollars, more than the predicted 1.42 billion in 2010.
The newly-bought Next New Networks, which produces original programming and helps video makers distribute films and earn more money, will be on the forefront of testing new technologies, said YouTube.
"Within YouTube, Next New Networks will be a laboratory for experimentation and innovation with the team working in a hands on way with a wide variety of content partners and emerging talent to help them succeed on YouTube," said Tom Pickett, YouTube's director of Global Content Operations.
"At YouTube, we're focused on building a great technology platform for creators, and so we leave the actual creation of great videos to the people who do it best: our partners," Pickett continued.
In addition to this new acquisition, Pickett also mentioned the company's "YouTube Next", a new program with training and education functions, that will help the video creators produce more professional content and accelerate their growth and success.
Now, YouTube is working hard to expand its video offerings with more original content, and industry tracker eMarketer estimated that online video ad spending this year will increase to nearly 2 billion dollars, more than the predicted 1.42 billion in 2010.
Source - Byo24NEWS
