Technology / Software
Database giant, Oracle acquires FatWire Software
22 Jun 2011 at 13:45hrs | Views
Oracle [Database giant] on Tuesday announced that it has entered into an agreement to acquire FatWire Software, a provider of web experience management solutions.
FatWire's solutions provide organizations with ability to deliver relevant customer content, build community engagement and drive site stickiness and loyalty.
It currently has more than 500 customers in industries, including finance, healthcare, manufacturing, media, retail, public sector and more. Its key customers include Wal-Mart, Best Buy, Ford and Pfizer.
Oracle said in a statement that the acquisition is expected to help Oracle clients improve online engagement across web, mobile and social channels, through website optimizations.
The transaction is expected to close mid-year 2011 and the financial details were not disclosed. In its recent acquisitions, Oracle acquired e-commerce software company Art Technology Group for 1 billion U.S. dollars.
FatWire's solutions provide organizations with ability to deliver relevant customer content, build community engagement and drive site stickiness and loyalty.
It currently has more than 500 customers in industries, including finance, healthcare, manufacturing, media, retail, public sector and more. Its key customers include Wal-Mart, Best Buy, Ford and Pfizer.
Oracle said in a statement that the acquisition is expected to help Oracle clients improve online engagement across web, mobile and social channels, through website optimizations.
The transaction is expected to close mid-year 2011 and the financial details were not disclosed. In its recent acquisitions, Oracle acquired e-commerce software company Art Technology Group for 1 billion U.S. dollars.
Source - Xinhua
