Business / Companies
How EcoCash is altering Zimbabwe's financial landscape
06 Nov 2013 at 10:19hrs | Views
This case study demonstrates how a mobile money operator can scale its service quickly when there is a favorable confluence of market need and effective operational execution to build strong foundations. It focuses on the founding and growth of EcoCash, a mobile money service by Econet Wireless in Zimbabwe.
Just 18 months after launch, the results are impressive: 2.3 million Zimbabweans have registered for EcoCash mobile money accounts, outnumbering all of Zimbabwe's traditional bank accounts combined.
Over 1 million of these accounts are active3 and push $200 million of volume over the EcoCash platform every month. When annualised, that volume represents an amount equivalent to 22% of Zimbabwe's GDP.4 This case study highlights how big ambition matched with effective execution has allowed EcoCash to fundamentally alter the financial landscape in Zimbabwe in such a short period of time.
Full report:
Just 18 months after launch, the results are impressive: 2.3 million Zimbabweans have registered for EcoCash mobile money accounts, outnumbering all of Zimbabwe's traditional bank accounts combined.
Over 1 million of these accounts are active3 and push $200 million of volume over the EcoCash platform every month. When annualised, that volume represents an amount equivalent to 22% of Zimbabwe's GDP.4 This case study highlights how big ambition matched with effective execution has allowed EcoCash to fundamentally alter the financial landscape in Zimbabwe in such a short period of time.
Full report:
How EcoCash is Altering Zimbabwe's Financial Landscape.pdf
Source - www.gsma.com
