Econet introduces new eTXT service

Zimbabweans now have access to a new SMS service which allows them to send and receive email without having to log on to the internet. Econet Wireless Zimbabwe's new eTXT service is expected to cause mobile email and online chat access to double.
Econet Wireless Zimbabwe is transforming its five million subscribers' first generation mobile phone handsets into virtual smartphones, using technology provided by ForgetMeNot Africa, a specialist in unified messaging systems for telecommunications operators.
Douglas Mboweni, CEO of Econet Wireless Zimbabwe, said: "eTXT [will] allow more and more of our subscribers to get access to internet messaging without having to purchase expensive smartphones. Because it allows subscribers to go on-line irrespective of the type of mobile handset they are using, eTXT will transform how millions of Zimbabweans stay in touch with each other."
The service incorporates popular chat services such as MSN Messenger, Yahoo!, Windows Live and Gtalk.
Jeremy George, Chief Operating Officer of ForgetMeNot Africa, said: "The launch of eTXT is another important stride in Zimbabwe's plans to develop its communications infrastructure. Econet Wireless Zimbabwe is revolutionising its subscribers' communications with friends and relatives – both in Zimbabwe and the estimated five million Zimbabweans living overseas – using technology that they're familiar with."
"eTXT is the sixth deployment of our unique technology in Africa as ForgetMeNot Africa expands its footprint across the continent. Mobile network operators in east, west, southern and central Africa have already successfully deployed Message Optimiser, instantly rocketing their subscribers' access to two-way email and chat."