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Econet becomes Zimbabwe's Superbrand for 2011

by Staff reporter
09 Dec 2011 at 19:47hrs | Views
conet chief executive Mr Douglas Mboweni (left), Oliver Mtukudzi and Peter Salama hold a cheque which Econet handed to Unicef in support of children affected by the humanitarian crisis in the Horn of Africa. The money was raised through “Save a Life” campaign contribut
ECONET scooped the first prize in the country's top 10 superbrands for the second consecutive year. It has been credited with transforming many lives in Zimbabwe.

The Econet brand was recognised for its remarkable success in Africa where it has become a multi-national brand, spanning over ten countries with more than 15 million customers. The giant mobile phone service provider generates more than US$5 billion in annual revenues. The Marketers Association of Zimbabwe on Thursday evening conferred Econet with the big prize at a function where

Deputy Prime Arthur Mutambara was the guest of honour. In the top 10 Super brand, Coca-cola came second with Mazowe Orange crush claiming the third position.

On fourth position was the Castle Lager brand, while Spar chain supermarkets was placed fifth position.
Geisha sat on sixth position.

OMO detergent brand came seventh, while Red Seal eighth; Cascade ninth and Toyota tenth.
In the sectoral awards, The Herald won the print media award, with NewsDay coming second and The Sunday Mail third.

MAZ, in a bid to ensure and uphold marketing professionalism introduced the Super brand initiative in 2009.

The initiative was fully embraced in 2010, where a total of 86 brands participated in the inaugural Super brand launch.

This year, the number increased to 143 brands, demonstrating the value and uniqueness of the initiative to Zimbabwean companies.

At the beginning of each year, companies submit their brands, and a research is carried out from consumers to determine the popularity of a brand nationwide.

One of the characteristics that define a Super brand is consistency.
A Super brand is consistent in the following areas:


An offer backed by delivering the promised benefits fully, every-time, everywhere, and at the right price.

In an evolving market, it is this very consistency that local marketers need to worry about, because it is able to continuously satisfy the drive that will have made the brand their premium choice and will be relevant to local needs.

Top 10 Superbrands
1. Econet
2. Coca Cola
3. Mazoe Orange Crush
4. Castle Lager
5. Spar
6. Geisha
7. OMO
8. Red Seal
9. Cascade
10. Toyota

Sectoral categories
Alcohol beverages
1. Castle Lager
2. Chibuku
3. Lion Lager

Non Alcoholic beverages
1. Coca-Cola
2. Mazoe Orange Crush
3. Cascade

FMCG Foods
1. Gloria Foods Sunscrest
2. Mahatma Rice
3. Sunscrest

Soaps and Detergents
1. Geisha
2. OMO
3. Lifebouy

1. QuickbrewCrest Valley
2. Three Leaves
3. Crest Valley

Corporate FMCG brands
1. Olivine
2. Victoria Foods
3. Colcom

1. Ngwerewere
2. Red Seal Roller meal
3. Chibataira

1. Econet Wireless
2. Buddie
3. Netone

1. Econet Broadband
2. Powertel
3. ZOL

Industrial Manufacturers
1. Kango
2. Astra Paints
3. Exide

Banking and Finance
1. CBZ Bank
2. ZB Bank
3. FBC Bank

General Insurance
1. First Mutual
2. Nicoz Diamond
3. Altfin

Funeral Insurance
1. Nyaradzo Funeral
2. Doves Funeral
3. Vineyard Funeral

Medical Insurance
3. Altfin Health

Motor Supply and Servicing Industry
2. Amtec
3. Croco Motors

Motor makes
1. Toyota
2. Mazda
3. Nissan

Oils, Fuels and Lubricants
1. Redan Petroleum
2. Sakunda
3. Obel

Print Media
1. The Herald
2. Newsday
3. The Sunday Mail

Electronic media
1. Power FM
2. Radio Zimbabwe
3. SFM

Media Houses
1. Multimedia
2. Continental
3. Barker MacComack

Transport and Logistics
1. DHL
2. Pioneer Coaches
3. Pathfinder

Real Estate
1. CB Richard Ellis
2. Homelux
3. RM Africa

Higher Education
1. National University of Science and Technology
2. Midlands State University
3. Trust Academy

Hotel Groups
1. African Sun
2. Cresta Hospitality
3. Rainbow Tourism Group

Agricultural inputs
1. SeedcoAgrifoods
2. ZFC
3. Agrifoods

Construction material suppliers
1. Turnal
2. PPC
3. Monarch

HR Consultancy
1. CV People

Printing and packaging
1. Natprint
2. Saltrama

Exhibitions and Events
1. Agricultural societies

Financial Advisory
1. BDO Zimbabwe
2. Matamba Chartered Accountants

Source - TH