News / International
Newspaper rans advert on baptism of 'devil child' with 666 on the head
20 May 2015 at 04:26hrs | Views
A Swedish newspaper ran an advert for a baby's baptism showing a 'devil child' with 666 in its hair.
According to UK Mirror, the publication Svenska Dagbladet ran the photo with a very suspicious email address reading "rehtom.snatas" - or "Mother of Satan" if read backwards in Swedish.
The photo also showed the baby, called 'Lucy', or 'Lucifer' - a reference to the devil - with three sixes shaped out in its curly hair.
The advert underneath the photo read: "Welcome to the world beloved LUCY.
"The baptism will take place in Elmsta 23 May 12:00."
Readers were then urged to RSVP by contacting the dubious email address.
Svenska Dagbladet's chief information officer Björn Hygstedt said he "had never seen anything like it".
He told Swedish news website Aftonbladet: "The reason the ad was featured in the magazine is simply a mistake.
"Unfortunately, we have failed in our procedures and it is a shame.
"We must ensure that it does not happen again."
According to UK Mirror, the publication Svenska Dagbladet ran the photo with a very suspicious email address reading "rehtom.snatas" - or "Mother of Satan" if read backwards in Swedish.
The photo also showed the baby, called 'Lucy', or 'Lucifer' - a reference to the devil - with three sixes shaped out in its curly hair.
The advert underneath the photo read: "Welcome to the world beloved LUCY.
"The baptism will take place in Elmsta 23 May 12:00."
Svenska Dagbladet's chief information officer Björn Hygstedt said he "had never seen anything like it".
He told Swedish news website Aftonbladet: "The reason the ad was featured in the magazine is simply a mistake.
"Unfortunately, we have failed in our procedures and it is a shame.
"We must ensure that it does not happen again."
Source - www.mirror.co.uk
