Opinion / Columnist
Rat in Dairibord maheu story rebuffed
20 Oct 2015 at 09:42hrs | Views
RESPONSE TO DAIRIBORD PFUKO-UDIWO MAHEU INCIDENT
We have noted with concern the images and messages relating to one of our leading brands Dairibord Pfufco Udiwo maheu that recently went viral on social media and were also carried by The Sunday Mail newspaper edition of 18 October 2015 wherein it is alleged that a rat was found in a bottle of the beverage.
As Dairibord Holdings, we completely dissociate ourselves from the matter as indications are that this was a clear case of sabotage where pieces of cloth and paper were stashed in a unit of this brand.
Dairibord Pfuko-Udiwo maheu is a household brand that is preferred by millions of consumers. Our manufacturing processes remain highly automated and this makes it impossible for foreign bodies to adulterate our products. Our factories are ISO certified and are known for adhering to global standards of good manufacturing practices.
For our consumers' convenience and satisfaction, Dairibord Pfuko-Udiwo maheu has a tamper proof foil, seal and screw-on cap to protect consumers against such incidences. As our valued customers continue to enjoy Pfuko-Udiwo, remember to always confirm that the security features are intact before consuming.
We would like to reassure consumers of Dairibord Pfuko-Udiwo and trade partners that our quality control processes and structures are vibrant and the products that we manufacture are of the highest standards of quality and we consistently subjected to stringent quality inspection and control measures.
At Dairibord, we remain committed to the health, safety and nutrition of our consumers and wo guarantee them of quality products at all times.
We have noted with concern the images and messages relating to one of our leading brands Dairibord Pfufco Udiwo maheu that recently went viral on social media and were also carried by The Sunday Mail newspaper edition of 18 October 2015 wherein it is alleged that a rat was found in a bottle of the beverage.
As Dairibord Holdings, we completely dissociate ourselves from the matter as indications are that this was a clear case of sabotage where pieces of cloth and paper were stashed in a unit of this brand.
For our consumers' convenience and satisfaction, Dairibord Pfuko-Udiwo maheu has a tamper proof foil, seal and screw-on cap to protect consumers against such incidences. As our valued customers continue to enjoy Pfuko-Udiwo, remember to always confirm that the security features are intact before consuming.
We would like to reassure consumers of Dairibord Pfuko-Udiwo and trade partners that our quality control processes and structures are vibrant and the products that we manufacture are of the highest standards of quality and we consistently subjected to stringent quality inspection and control measures.
At Dairibord, we remain committed to the health, safety and nutrition of our consumers and wo guarantee them of quality products at all times.
Source - Dairibord
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