Castle Lager introduces PSL SuperFan competition

Castle Lager, the sponsors of the Premier Soccer League, have come up with a SuperFan competition in which two supporters of any one of the 16 teams will win tickets to the 2013 Afcon finals in South Africa.

Major Tikwa, a representative of the sponsors' marketing and public relations company, confirmed this on Monday afternoon.

"In the build-up to the 2013 Africa Cup of Nations in South Africa, Castle Lager has embarked on a nationwide campaign to recruit SuperFans with the best two assured of a ticket to the Africa Cup of Nations final match next year," said Tikwa.

He said each one of the 16 Premiership teams would participate. He said they wanted fans to come together with the sponsors for Africa's best football showpiece.

This, he said, would also bring out the best in fans supporting their clubs.

"Castle Lager are now looking for SuperFans who will represent, not only their Premier Soccer League clubs, but Zimbabwe on How To Support.

"One's name, their face and the ultimate moment could be here for the ordinary supporter who could be turned into a Castle Lager SuperFan. They will certainly go down in history as Africa's Superfan to the envy of fellow supporters," said Tsikwa.

The Castle Lager team will be visiting stadia during games to look for the respective SuperFans of all clubs. The SuperFans supporter search will take place before the match at the stadium.

"In order to stand a chance to be selected as a finalist, supporters will need to showcase their passion and enthusiasm for their chosen club. This will be followed by  an intense selection of the Castle Lager Super fans. The fans, as will be seen, are the most dedicated and committed supporters of their respective clubs," read part of Castle Lager press release.

Those involved in the selection of the fans will be looking at the best dressed in their best football club regalia and there would be an auditioning corner somewhere within the stadium.

These will later be selected among five of each team deemed to be the best who will qualify for the finals.

"Castle Lager Super fans begin their journey of support with a rigorous selection process, out of which will come top five supporters for each of the 16 Castle Premier Soccer League clubs.

"The top two  from the 80 of these dedicated and unwavering Superfans will then be rewarded for their years of support  with a trip to watch the  Afcon final match in South Africa in early 2013.

"The journey will not stop there as our fans have been and will continue to be a big part of supporting local football at home and away.

"Some of them may even be asked to present  the many monthly Castle Lager awards. They will continue to bring excitement to the matches and we will reward them for it," said Patricia Murambinda, the Delta Beverages marketing manager.

The objective of the competition, Tikwa said, was to create awareness around the Afcon campaign, enforce association with soccer in the run up to the 2013 Afcon and to rally behind the Warriors.

Each club will be informed about the competition as the organisers hunt for that perfect moment for fans.

Organisers have said they want to see clubs establish supporters' networks that are organised.
In the past, these have been very disorganised.