Brazil braces for Soccer World Cup (SWC) carnival

Sao Paulo - Brazil kicks off the World Cup here on Thursday hoping to unite the football-mad country after a chaotic seven-year build-up plagued by violent protests.

The 32-team extravaganza gets under way in the teeming mega-city of Sao Paulo, where the host nation's beloved 'Selecao' faces Croatia at 5:00 pm (22:00 SA time) before 61 600 supporters and a worldwide television audience of several hundred million.

Thursday's Group A match signals the start of a month-long football fiesta taking place against backdrops which showcase Brazil's breathtaking diversity, from the picture postcard beauty of Rio de Janeiro to fading colonial grandeur of Manaus, deep in the Amazon.

After years of apathy and simmering resentment at the tournament's record $11bn price tag, Brazilians were grudgingly embracing World Cup fever in the final hours before the big kick-off.

Brazil coach Luiz Felipe Scolari urged compatriots to unite behind his players as they launched their bid for glory.

"To all Brazilians I want to tell you the time has arrived. This is our World Cup," Scolari said in an eve-of-tournament rallying cry.

The popular Scolari, who masterminded Brazil's last World Cup win in 2002, said his team were seven matches from immortality.

"The first step is Croatia," he said. "After that we have six steps that we want to go up if we want to win the World Cup."

As the last of the 32 teams who will contest the greatest prize in football arrived in Brazil, mounting evidence of World Cup fever was visible.

Rio's iconic Christ the Redeemer statue has been illuminated in the colours of all nations taking part while Brazilian flags fluttered from cars, bars and apartments as excitement built.

In Rio de Janeiro, some of the 600 000 foreign fans travelling to Brazil thronged the famous Copacabana beach, staging impromptu football matches.

Hollywood star Leonardo DiCaprio was among the overseas multitude jetting into the country, taking in the tournament from the luxury of a mega-yacht offshore.

Twelve government leaders or heads of state will be among the VIPS at Thursday's opening ceremony.

But even though more Brazilians are sporting the yellow jersey of star forward Neymar, discontent continues to bubble.

Scattered protests are planned in several host cities during the tournament.

And while Sao Paulo subway workers late Wednesday voted against a repeat of the strike which plunged the city into gridlocked paralysis last week, airport workers in Rio were planning a partial 24-hour walkout.

"We're Brazilian and we continue to root for Brazil, but it's our duty to fight for workers rights," union leader Rui Pessoa said.

The multi-billion-dollar cost of the World Cup has angered many in a country which has chronically under-funded health and public services and violent crime.

Rage at poor public services morphed into a nationwide movement during last year's Confederations Cup test event, with deadly clashes rippling across the nation.

For the World Cup, a vast security blanket is being deployed, with 150 000 soldiers and police on duty along with 20 000 private security officers.

Brazil's leader Dilma Rousseff warned that her government will not tolerate a repeat of last year's protests.

"We will guarantee the security of Brazilians and of those who come visit us," she said.

Football's governing body FIFA begins the tournament under mounting pressure over allegations of corruption linked to its decision to award the 2022 World Cup to Qatar.

FIFA President Sepp Blatter has responded to the scandals by shoring up his power base.

On Wednesday he signalled his intention to seek a fifth four-year term next year, despite calls for him to step down.

"My mandate will finish next year... but my mission is not finished," he said to boos from sections of the FIFA Congress.

For all the off-field problems dogging the build-up the tournament itself has the makings of a classic.

Reigning champions Spain are bidding to make history by becoming the first side from Europe to win a World Cup in South America, which last hosted the tournament in 1978.

Vicente del Bosque's side have dominated international football for the past six years, winning two consecutive European championships either side of their 2010 World Cup triumph.