Technology / Internet
Best time to post on Instagram for likes: Updated
06 Jan 2025 at 12:02hrs | Views
Among the other factors, timing on social media is one of the most important things you shouldn't overlook. When you prepare an Instagram strategy, studying your audience and competitors comes first. Then you will have an idea about what kind of content to post. But what about when to post? The best time to post on Instagram for likes can be challenging. As not everyone is active 7/24 online, knowing when your potential audience opens the app is crucial.
This guide will cover everything about when to post on Instagram, why timing matters, how specific audiences differ, and how to improve your strategy. Without further ado, let’s start!
When is the Best Time to Post on Instagram for Likes?
Based on million post analyses, general ideal posting times on Instagram for likes are Monday to Tuesday noon to midnight, Tuesday mornings, Wednesday 11 AM, Friday 4 PM, Saturday mornings, and Sunday evenings.
According to global research, these periods are when most users engage with content on the app. This also shows the time when users are mostly active if you think that way. However, depending on what your niche is, these posting times can change. People have lifestyles and everyone sleeps or wakes up at different hours, however, no matter what, you can grow your profile with Views4You. As you start posting, observing how your audience is doing is crucial as well. So, let’s start categorizing Instagram posting timings for higher engagement rates and get the help of Views4You.
Posting for Retail and E-commerce Accounts
Generally, 10 AM to 1 PM during the weekdays and 9 AM to 3 PM is a great time to post for e-commerce accounts on Instagram. Instagram marketing accounts tend to use lunch breaks and leisure time for the users during weekdays. The key importance is reaching most of the audience during weekdays as people are more likely to make up their minds. They may see something interesting on weekdays and complete the action on weekends.
Posting for Entertainment and Media Accounts
Nowadays, most of the entertainment media is in the form of Reels on Instagram. Many agencies observed the highest engagement rate is on Thursday mornings. Moreover, content posted between Tuesday to Friday from 11 AM to 1 PM also had great interactions with the audience. During weekends, people tend to socialize or make other plans, so they are less likely to be active on apps generally.
Posting for Health and Wellness Accounts
The ideal Instagram posting time for health and wellness accounts is Monday and Tuesday mornings and Sunday evenings. People hitting the gym or doing exercises start their days earlier than the others. They prepare their daily needs, do their morning exercise, and check the app for tips. This is why the first 2 days and the end of the week are crucial. When they decide to try a new thing, it will be observed until Sunday to see if it made them feel better or not.
Posting for Tourism and Travel Accounts
Traveling needs proper planning and schedule checking for availability. Monday 11 AM to 4 PM and Thursday 7 AM to 8 PM are great times to post for such events. Users will check campaigns for weekends and see discounts.
In addition, keep in mind that users follow tourism content for specific days: Winter and summer holidays, graduation times, and special days like Easter or Halloween. These times, many brands start a campaign and post ads on the app to catch the best time to post on Instagram for likes.
Posting for Fashion and Beauty Accounts
Beauty audiences are active during midday and evening hours which are usually lunch breaks and after-work leisure time. On weekends, the afternoon and early evening hours are the peak time to reach the users.
Posting for Food and Beverage Accounts
Many people look for new recipes or places to eat at the start of the week. Also, this type of niche applies to everyone, we all need to eat! So, charming your potential audience with discounts and delicious food content can cause good attraction. That’s why posting on Monday and Tuesday between 9 AM to 2 PM is great for food accounts.
Posting for Education and Development Accounts
For self-development or educational accounts, Thursday from 2 PM to 3 PM and Friday from 4 AM to 5 AM are great for posting on Instagram. During these periods, people feel more motivated and look for inspirational guides for their self-growth.
Will Planning Posting Times Increase Your Engagement on Instagram?
Yes, strategic timing will increase your visibility and engagement rates on Instagram. There are millions of content on the app, which is enough reason for the competition already. By posting randomly, you’re shooting your leg by making your content lost among other posts on your potential audience’s feed. However, keep in mind that general rules do not apply to everyone. You may have a really specific audience that engages with you during specific hours and days of the week. For this reason, using a 3rd party social media tool can be handy to see when is the best time to post on Instagram for likes. Also, remember to check how your competitors are doing in the game. They provide good insights for similar accounts in their field.
Frequently Asked Questions Do Time Zones Affect Engagement Rates on Instagram?
Yes, but it mostly affects global brands or accounts with big audiences. If your account is new or starting to grow, you don’t need to think about different time zones. Focusing on local or countries near you can be a great way to start.
What if You Miss the Posting Schedule?
Don’t worry, as long as you’re not neglecting your posts for many days or weeks, your users will keep following you. However, your fans may notice that you haven’t posted anything lately. So, getting back on track is always the best option, even crucial if you’re gradually building an audience.
Is Experimenting a Good Idea to See Engagement Rates?
Sometimes yes, sometimes no. Depending on your account and niche, experimenting can have different effects. If you already have an audience with good follower numbers, keep what you’re doing for a while till you see the limit. If you just have started the journey, trying different strategies to find out what is working can be great.
This guide will cover everything about when to post on Instagram, why timing matters, how specific audiences differ, and how to improve your strategy. Without further ado, let’s start!
When is the Best Time to Post on Instagram for Likes?
Based on million post analyses, general ideal posting times on Instagram for likes are Monday to Tuesday noon to midnight, Tuesday mornings, Wednesday 11 AM, Friday 4 PM, Saturday mornings, and Sunday evenings.
According to global research, these periods are when most users engage with content on the app. This also shows the time when users are mostly active if you think that way. However, depending on what your niche is, these posting times can change. People have lifestyles and everyone sleeps or wakes up at different hours, however, no matter what, you can grow your profile with Views4You. As you start posting, observing how your audience is doing is crucial as well. So, let’s start categorizing Instagram posting timings for higher engagement rates and get the help of Views4You.
Posting for Retail and E-commerce Accounts
Generally, 10 AM to 1 PM during the weekdays and 9 AM to 3 PM is a great time to post for e-commerce accounts on Instagram. Instagram marketing accounts tend to use lunch breaks and leisure time for the users during weekdays. The key importance is reaching most of the audience during weekdays as people are more likely to make up their minds. They may see something interesting on weekdays and complete the action on weekends.
Posting for Entertainment and Media Accounts
Nowadays, most of the entertainment media is in the form of Reels on Instagram. Many agencies observed the highest engagement rate is on Thursday mornings. Moreover, content posted between Tuesday to Friday from 11 AM to 1 PM also had great interactions with the audience. During weekends, people tend to socialize or make other plans, so they are less likely to be active on apps generally.
Posting for Health and Wellness Accounts
The ideal Instagram posting time for health and wellness accounts is Monday and Tuesday mornings and Sunday evenings. People hitting the gym or doing exercises start their days earlier than the others. They prepare their daily needs, do their morning exercise, and check the app for tips. This is why the first 2 days and the end of the week are crucial. When they decide to try a new thing, it will be observed until Sunday to see if it made them feel better or not.
Posting for Tourism and Travel Accounts
Traveling needs proper planning and schedule checking for availability. Monday 11 AM to 4 PM and Thursday 7 AM to 8 PM are great times to post for such events. Users will check campaigns for weekends and see discounts.
In addition, keep in mind that users follow tourism content for specific days: Winter and summer holidays, graduation times, and special days like Easter or Halloween. These times, many brands start a campaign and post ads on the app to catch the best time to post on Instagram for likes.
Posting for Fashion and Beauty Accounts
Beauty audiences are active during midday and evening hours which are usually lunch breaks and after-work leisure time. On weekends, the afternoon and early evening hours are the peak time to reach the users.
Posting for Food and Beverage Accounts
Many people look for new recipes or places to eat at the start of the week. Also, this type of niche applies to everyone, we all need to eat! So, charming your potential audience with discounts and delicious food content can cause good attraction. That’s why posting on Monday and Tuesday between 9 AM to 2 PM is great for food accounts.
Posting for Education and Development Accounts
For self-development or educational accounts, Thursday from 2 PM to 3 PM and Friday from 4 AM to 5 AM are great for posting on Instagram. During these periods, people feel more motivated and look for inspirational guides for their self-growth.
Will Planning Posting Times Increase Your Engagement on Instagram?
Yes, strategic timing will increase your visibility and engagement rates on Instagram. There are millions of content on the app, which is enough reason for the competition already. By posting randomly, you’re shooting your leg by making your content lost among other posts on your potential audience’s feed. However, keep in mind that general rules do not apply to everyone. You may have a really specific audience that engages with you during specific hours and days of the week. For this reason, using a 3rd party social media tool can be handy to see when is the best time to post on Instagram for likes. Also, remember to check how your competitors are doing in the game. They provide good insights for similar accounts in their field.
Frequently Asked Questions Do Time Zones Affect Engagement Rates on Instagram?
Yes, but it mostly affects global brands or accounts with big audiences. If your account is new or starting to grow, you don’t need to think about different time zones. Focusing on local or countries near you can be a great way to start.
What if You Miss the Posting Schedule?
Don’t worry, as long as you’re not neglecting your posts for many days or weeks, your users will keep following you. However, your fans may notice that you haven’t posted anything lately. So, getting back on track is always the best option, even crucial if you’re gradually building an audience.
Is Experimenting a Good Idea to See Engagement Rates?
Sometimes yes, sometimes no. Depending on your account and niche, experimenting can have different effects. If you already have an audience with good follower numbers, keep what you’re doing for a while till you see the limit. If you just have started the journey, trying different strategies to find out what is working can be great.
Source - Byo24News
