Imbokodo loading for Women's Day

JOHANNESBURG - Our women of the world - The Zim-Imbokodo will again take centre stage on Women's Day as their fellow member will be launching her debut novel at the Busy Bee Combined School in Hillbrow.

Social media woman of the hour, Phethe 'Mercy Kaitse' Ncube is set to parade her debut novel titled 'Yeka Ukumthanda Kwami' on the 9th of August before an eagerly awaiting audience. Edited and published by DAV MEDIA, this ground-breaking project will be unveiled at an event organised by The Zim-Imbokodo.

Admission will be R50, the book will cost R100 during the event whilst it will cost R150 after the launch. Imbokodo, alongside renowned artists like Amabhukudwana, Amachwane Amahle, Izinkanyezi Zezulu, Mlambos Express and Zwangendaba will keep the masses entertained. Masters of ceremony Melusi Tshuma and Corrence Mkhosi-Ncube are expected to run the show smoothly as usually.

Bulawayo24news caught up with both the event hosts and the publishers to find more clarity in their endeavors.

"The woman launching a book is a member of The Zim-Imbokodo. We are living in South Africa where Women's Day is celebrated on the 9th of August annually, so when Phethe Ncube approached us with her idea of publishing her own novel, we saw an opportunity to join masses of South Africans and celebrate Women's Day by launching her novel on the day.

"Our aim is to help those women who don't have an idea how to pursue their dreams. We are here to help women hence one of our aims is uplifting women and helping them fulfil their dreams like we have done to Phethe. She came to us with her dream of becoming a published author, we directed her to DAV MEDIA and she was helped.

People must just sit, relax and watch this new organisation they call a new kid on the block, blossom and becoming an organisation that everyone will be proud of. This is just a start, a lot is yet to come. We will appreciate it more if people come and celebrate this Women's Day in style," said Victress Mathuthu, The Zim-Imbokodo chairlady.

Their marketing and publicity director Mrs Corrence Mkhosi - Ncube went on to elaborate further about The Zim-Imbokodo.

"The Zim-Imbokodo is a non-profitable organisation with aims at helping women in need. We intend to praise them, recognise and empower them. We also accord their heroic status. The organisation was officially launched on the 7th of May 2017 on the first event of the organisation which was successful and had an impressive list of participants," she said.

"We had our second event on the 16th of June 2017. It was a successful fundraising where we joined masses of South Africans in celebrating Youth Day. The organisation's third event will take place on the 9th of August 2017 where there will be celebrations of Women's Day in style with 'Yeka Ukumthanda Kwami' book launch by Phethe Ncube aka Mercy Bakaitse. Our organisation will like to practice what we preach; giving back to the community through one of our members and as a marketing and publicity officer of the organisation, I am hoping for a big and successful event looking at how the event was marketed. Wathinta abafazi wathinta imbokodo," she concluded.

"As a publishing house, we aim at polishing rough diamonds, we seek to aid authors unto reaching their full potential. We specialise in editing, cover designing, publishing and marketing. We burn the midnight oil in assuring quality and excellence in our delivery, we believe nothing but the best is good enough. This is our first publication and we aim to publish more books before the end of this year," said Arnold Mayibongwe Nkala of DAV MEDIA.

'Notwithstanding pain, women still long to give birth.'

Event organisers can be contacted on +27 61 320 3824, +27 61 870 2584, +27 79 037 8720, +27 61 678 8404