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Mnangagwa setting the tone as chief brand ambassador of Zimbabwe
Nations can communicate effectively by using brand ambassadors in order to position and reposition the country appropriately on the global market through cognitive, affective and symbolical routes of ...Published: 12 Feb 2023 at 07:21hrs | 2 | by Staff reporter
Brand Zimbabwe campaign launched
THE Brand Zimbabwe campaign, designed to enhance the country's domestic and international appeal to investors and tourists was launched in Harare yesterday backed by a wide cross section of many busin...Published: 07 Sep 2022 at 06:39hrs | 1 | by Staff reporter
Qatar Airways landing in Zimbabwe today for the first time
QATAR Airways is landing in Zimbabwe today on its inaugural flight to Harare, bringing hope to the local tourism sector which has been battered by the global pandemic, COVID-19.A new route con...Published: 06 Aug 2021 at 07:59hrs | 2 | by Staff reporter
'2020 was challenging, but local tourism is resilient'
IT is that time again when we reflect on the year that was. The year 2020 came to a close yesterday and yes, it had its joys and sorrows.I would like to extend my sincere appreciation to the t...Published: 01 Jan 2021 at 07:48hrs | 4 | by Givemore Chidzidzi
Destination branding essential for marketing Zimbabwe
Vice-President Kembo Mohadi has said a robust image for destination Zimbabwe will trigger an upsurge in international tourist arrivals, exports and foreign direct investments (FDI) and enhance growth ...Published: 18 May 2019 at 08:10hrs | | by Staff reporter
Zimbabwe safe, secure
VICE President Kembo Mohadi yesterday said Zimbabwe is a safe and secure tourism and investment destination, endowed with unique resources across all sectors of the economy. He said this in his keynot...Published: 18 May 2019 at 07:59hrs | 1 | by Staff reporter
'Zimbabwe needs rebranding to attract FDI'
ZIMBABWE needs to brand itself in order to attract foreign direct investment (FDI) as it faces stiff competition from other regional countries, an official from the Office of the President and Cabinet...Published: 11 Jun 2018 at 08:57hrs | 1 | by Staff reporter
Zimbabwe courts New York fund managers
The Zimbabwe is open for business mantra has opened economic avenues for the country and to buttress this, the Office of the President and Cabinet (OPC) through its Special Advisor Ambassador Christop...Published: 26 May 2018 at 15:10hrs | 1 | by Staff reporter
Government to pursue inclusive approach in nation branding
Government says it will pursue an inclusive approach in the ongoing provincial branding exercise with a view to coming up with a sound brand which enhances the attractiveness of the country and reflec...Published: 24 Mar 2018 at 18:11hrs | | by Staff Reporter
Zimbabwe adopts rand
PLAYERS in the local tourism industry have resolved to adopt a "rand-based" pricing system to cushion their businesses from the prevailing cash crisis. In the context of weakening regional currencies,...Published: 13 Sep 2016 at 16:02hrs | | by Business Reporters
The film industry is one of the platforms that are readily available to tell a positive narrative about our beloved continent
JOHANNESBURG - The most important aspects of nation branding is ensuring consistency in the marketing initiatives and a visible presence in order to keep the brand top-of-the-mind of the targeted audi...Published: 07 Apr 2016 at 14:22hrs | 14 | by Alex Eyengho*, President of the Association of Nollywood Core Producers, ANCOP
Zimbabwe undertakes nation rebranding to lure investment
Government is working on a framework that will brand Zimbabwe as a tourist, trade and investment destination as it moves to attract foreign investors. The frame...Published: 14 Mar 2016 at 06:59hrs | | by Staff reporter
Prof Arthur Mutambara speaks about branding
Listening to a speech by Professor Arthur Mutambara, I could not help wondering if he might not be just as capable of hosting the workshop instead, such was his knowledge of the theory of branding....Published: 07 Oct 2014 at 12:48hrs | | by Staff reporter
Costa Rican branding expert to address ZimTrade Conference
A Branding Expert from Costa Rica, Ms. Carolina Leñero, will deliver the Key Note address at the forthcoming 2014 ZimTrade Annual Exporters' Conference scheduled for 2 October at the Meikles Hotel, H...Published: 01 Oct 2014 at 07:55hrs | 1 | by Dillon Kamutenga
Bimha to officially open 2014 ZimTrade Exporters' Conference
The Minister of Industry and Commerce, Honourable Mike Bimha, will officially open the Exporters' Conference scheduled for the 2nd of October 2014, at Meikles Hotel in Harare.The Conferenc...Published: 10 Sep 2014 at 08:10hrs | 1 | by Dillon Kamutenga
ZimTrade to host Exporters' Conference and Awards
ZimTrade will be hosting its Annual Exporters' Conference and Exporter of the Year Awards on 30 September 2014 at the Meikles Hotel, Harare.The 2014 Conference will be held under the theme: "C...Published: 29 Jul 2014 at 09:55hrs | 1 | by Staff reporter
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