Econet Victoria Falls Marathon draws global spotlight

The Econet Victoria Falls Marathon is rapidly establishing itself as one of Africa's leading sporting events, transforming the iconic resort town into a magnet for global tourism, cultural exchange, and environmental awareness.

Set for July 6, the 2025 edition of the marathon is expected to draw over 5,000 participants from 31 countries, a record turnout that reflects the race's growing international reputation. With registration already more than two-thirds full, organisers say this year's event is on track to be the biggest yet.

"What we're seeing is not just a race, but a global movement," said Race Director Brent Williamson. "Runners are choosing Victoria Falls not only for the challenge, but for the experience, the beauty, the people and the cause. This is fast becoming Africa's must-do destination marathon."

The surge in international interest is translating into a boom for the local tourism industry. Hotels, flights and tour packages are selling out fast, prompting organisers to urge early bookings.

"Victoria Falls is a small but popular destination, and availability is becoming limited," Williamson said. "We strongly encourage runners and supporters to book their travel and lodging as soon as possible to avoid disappointment."

The 2024 marathon drew participants from six continents, including runners from Australia, Finland, Japan, Portugal, South Korea, the United States and South Africa, turning Victoria Falls into a vibrant hub of cultural diversity and economic activity. Local businesses, from hotels to restaurants and tour operators, are now bracing for another influx of visitors and the revenue they bring.

This year's marathon offers four race categories: the 42.195 km full marathon, a 21.0975 km half marathon, a 21 km relay, and a 7 km fun run. All routes take runners through some of the continent's most spectacular scenery — from the dramatic Victoria Falls Bridge to the wildlife-rich Zambezi Drive.

To improve the race-day experience, organisers have made slight route adjustments aimed at easing congestion and improving safety, particularly in previously problematic zones.

"In addition to refining the course, we've placed great focus on preserving the natural beauty of this unique environment," Williamson added. "Our sustainability efforts are ongoing — from waste clean-up drives to supporting conservation partners who protect this special place."

Beyond the race, the marathon supports numerous local causes, including the Vic Falls Anti-Poaching Unit, Greenline Africa Trust, Pristine Society Vic Falls, and Ele-Collection. Proceeds from the event directly contribute to community upliftment and wildlife conservation efforts, making the marathon a powerful platform for social impact.

Endorsed by World Athletics and the Association of International Marathons and Distance Races (AIMS), and held in partnership with the National Athletics Association of Zimbabwe, the Econet Victoria Falls Marathon exemplifies how sport can drive environmental responsibility, economic development, and international goodwill — all while showcasing one of Zimbabwe's most treasured landmarks to the world.