Radio Zimbabwe takes road show to Zimunya
MUTARE - Radio Zimbabwe has taken its second road show to Bambazonke in Zimunya, Marange, in Manicaland Province as part of efforts to strengthen engagement with listeners and bring broadcasting closer to communities.
The event attracted thousands of people and various stakeholders, transforming the venue into a vibrant gathering where businesses, organisations and community members interacted and celebrated the role of radio in promoting development and information sharing.
The road show was sponsored mainly by Manicaland Zanu-PF provincial member Brighton Manengureni through the Manengureni Family Trust.
Speaking on the sidelines of the event, Manengureni said such initiatives create opportunities for communities, businesses and organisations to engage and identify development opportunities.
"Such platforms are important because they bring corporates and communities together. When different stakeholders come together, they share ideas, identify challenges and find ways of addressing them. This interaction can go a long way in fostering development in Zimunya and the surrounding communities," he said.
Several organisations participated in the event, including NetOne, Mukuru, Doves, Citizens Against Economic Sanctions (CAES) and Captain Drink, which used the platform to engage with members of the public and showcase their products and services.
CAES chairman Ellison Samuriwo Muchenje described the road show as a success, saying the large turnout reflected the importance of taking national broadcasting initiatives directly to communities.
"We are excited by the success of this road show. Thousands of people came out to support the event, and as stakeholders, we had an opportunity to interact, exchange ideas and discuss how we can contribute towards developing this community," said Muchenje.
"Development cannot be achieved by one individual or organisation alone. It requires collective efforts and partnerships between businesses, community leaders and other stakeholders. This is why such gatherings are important."
The road show highlighted the role of radio beyond entertainment, providing a platform for community engagement, business visibility and partnerships aimed at improving livelihoods.
The initiative also underscored the importance of collaboration between broadcasters, the corporate sector and local communities in promoting grassroots development and social cohesion.
