News / National
South Africa-based motor spares firm eyes Zimbabwe market
21 Nov 2018 at 12:15hrs | Views
A South Africa-based motor spares company, Last Power Spares, plans to open a branch in Zimbabwe's capital Harare by first quarter of next year, Business Times has reported.
The company, which is owned by a Zimbabwean, Laston Murerwa, mainly deals with Ford and Toyota vehicles.
Murerwa, on Monday this week, told Business Times that his company has identified celebrated sungura musician, Alick Macheso's car, to test the Zimbabwean market. He said its important to "pimp your ride" as it improves a car's comfort.
Last Power Spares has since changed Macheso's Ford Ranger 2012 T6 version to a 2017 T7 type.
"In South Africa, we have managed to build our brand," Murerwa told Business Times.
"We now have 14 branches in the Limpopo Province. We now intend to establish a premium branch in Zimbabwe so that people enjoy upgrading their vehicles. We are already working on it and we anticipate that by end of January we should be done. I am glad that people have been responding well," Murerwa said.
He added: "We mainly deal with Ford and Toyota cars and we have identified Alick Macheso's car as our test for the Zimbabwean market."
Last Power Spares, Murerwa said, had managed to change the face of Macheso's car' enlarging the grill to a 2017 make, as well as adding an electric side step, which makes it stand out.
At the back of the car there is tailgate where people can sit and relax.
Last Power Spares was established in 2006 in Musina, South Africa, selling motor spares and accessories before spreading its wings across the Limpopo Province, establishing 14 branches in the process.
Contacted by Business Times for comment on Monday, Macheso said he was happy that Last Power Spares partnered with his brand.
"I am happy that we have people like Murerwa (of Last Power Spares) that have seen the potential of Orchestra Mberikwazvo to market their brands," Macheso said.
"They should invest here (in Zimbabwe) because as you can see this vehicle (pictured) has been transformed into something else," he added.
The company, which is owned by a Zimbabwean, Laston Murerwa, mainly deals with Ford and Toyota vehicles.
Murerwa, on Monday this week, told Business Times that his company has identified celebrated sungura musician, Alick Macheso's car, to test the Zimbabwean market. He said its important to "pimp your ride" as it improves a car's comfort.
Last Power Spares has since changed Macheso's Ford Ranger 2012 T6 version to a 2017 T7 type.
"In South Africa, we have managed to build our brand," Murerwa told Business Times.
"We now have 14 branches in the Limpopo Province. We now intend to establish a premium branch in Zimbabwe so that people enjoy upgrading their vehicles. We are already working on it and we anticipate that by end of January we should be done. I am glad that people have been responding well," Murerwa said.
He added: "We mainly deal with Ford and Toyota cars and we have identified Alick Macheso's car as our test for the Zimbabwean market."
Last Power Spares, Murerwa said, had managed to change the face of Macheso's car' enlarging the grill to a 2017 make, as well as adding an electric side step, which makes it stand out.
At the back of the car there is tailgate where people can sit and relax.
Last Power Spares was established in 2006 in Musina, South Africa, selling motor spares and accessories before spreading its wings across the Limpopo Province, establishing 14 branches in the process.
Contacted by Business Times for comment on Monday, Macheso said he was happy that Last Power Spares partnered with his brand.
"I am happy that we have people like Murerwa (of Last Power Spares) that have seen the potential of Orchestra Mberikwazvo to market their brands," Macheso said.
"They should invest here (in Zimbabwe) because as you can see this vehicle (pictured) has been transformed into something else," he added.
Source - businesstimes
