Business / Companies
Econet to launch pay TV service?
10 Jun 2014 at 10:40hrs | Views
Econet Wireless will be launching a new subscription and "pay as you go" TV service called ipidi in the coming weeks to few months.
TechZim reported that a job advert for a marketing director that the company posted to its website last week Wednesday shows the company is looking to fill in the position, in their words, "as soon as possible" for the South African market.
"It's not clear yet how the service will work but it will have a set-top box and indications from the advert are that Econet is looking to compete with the expensive TV options on the market," said TechZim.
"We're guessing this means they're gunning for Multichoice's DStv but we could be wrong."
The new marketing director, the ad says, needs to "very quickly establish it in the SA market as a desirable, aspirational and dependable alternative to the more expensive TV options that are currently available."
The company has apparently quietly started the ipidi rollout in Kenya and Zimbabwe.
TechZim reported that a job advert for a marketing director that the company posted to its website last week Wednesday shows the company is looking to fill in the position, in their words, "as soon as possible" for the South African market.
"It's not clear yet how the service will work but it will have a set-top box and indications from the advert are that Econet is looking to compete with the expensive TV options on the market," said TechZim.
"We're guessing this means they're gunning for Multichoice's DStv but we could be wrong."
The new marketing director, the ad says, needs to "very quickly establish it in the SA market as a desirable, aspirational and dependable alternative to the more expensive TV options that are currently available."
The company has apparently quietly started the ipidi rollout in Kenya and Zimbabwe.
Source - TechZim
