News / International
Adidas withdraws 'slave' takkies
20 Jun 2012 at 07:43hrs | Views
Top sportswear designer Adidas has decided to cancel sales of sneakers topped with rubber ankle chains after criticism that they evoked memories of slavery.
The so-called "shackle sneakers" equipped with orange rubber chains to be fixed above the shoes were to have gone on sale in August in the United States.
But leading African American advocate Jesse Jackson has led criticism of the sneakers, saying: "The attempt to commercialise and make popular more than 200 years of human degradation, where blacks were considered three-fifths human by our constitution is offensive, appalling and insensitive.
"Removing the chains from our ankles and placing them on our shoes is no progress."
In a statement to AFP on Tuesday, Adidas said the JS Roundhouse Mid Handcuff model designed by quirky designer Jeremy Scott "has nothing to do with slavery".
"Since the shoe debuted on our Adidas Originals Facebook page ahead of its market release in August, Adidas has received both favourable and critical feedback," it said in the statement.
"We apologise if people are offended by the design and we are withdrawing our plans to make them available in the marketplace."
The so-called "shackle sneakers" equipped with orange rubber chains to be fixed above the shoes were to have gone on sale in August in the United States.
But leading African American advocate Jesse Jackson has led criticism of the sneakers, saying: "The attempt to commercialise and make popular more than 200 years of human degradation, where blacks were considered three-fifths human by our constitution is offensive, appalling and insensitive.
In a statement to AFP on Tuesday, Adidas said the JS Roundhouse Mid Handcuff model designed by quirky designer Jeremy Scott "has nothing to do with slavery".
"Since the shoe debuted on our Adidas Originals Facebook page ahead of its market release in August, Adidas has received both favourable and critical feedback," it said in the statement.
"We apologise if people are offended by the design and we are withdrawing our plans to make them available in the marketplace."
Source - AFP Relaxnews
