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SABC to play 90% South African music

by Staff reporter
12 May 2016 at 05:58hrs | Views
Some of the artistes set to benefit from SABC's 90 percent local music implementation

The South African Broadcasting Corporation (SABC) has taken a decision to implement 90 percent of local music across the 18 radio stations as from today.

Music to be played will be across all genres, with a special focus on genres such as kwaito, jazz, reggae and gospel. In addition, the SABC will play more music from legends in the industry as well as up-and-coming artistes.

As from July 1, SABC will also increase its local content offering on television while using local music fillers between programmes.
Hlaudi Motsoeneng, SABC chief operations officer (COO) said the broadcaster had taken a radical decision about its local content offering across all its radio, television and digital platforms.

"It's in this context that the decision on local music will ensure that the SABC fully reflects the various styles of local music on offer. Our respective radio stations will not be confined to playing local music which is language specific, we want to come to a point where any of our 18 radio stations can become a home for all South Africans," Motsoeneng said.

"This cross-pollination of music is very important for the public service broadcaster, because part of our mandate is to reflect the South African story and music is an important part in ensuring that the SABC fulfils this mandate."

The SABC will engage its audiences to evaluate whether the audiences are satisfied with these changes. This process will pave the way for the corporation to make an informed decision in the next three months.

Artistes such as Cassper Nyovest welcomed the development saying it was long overdue.

"What a time to be alive. Thank you to everybody who has been fighting this battle before us. We salute you," posted Nyovest on social media.

"We'll finally be able to sell 1 million records in our own country," tweeted AKA.

Source - DailySun
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