News / National
Zimbabwe tobacco farmers cash in as earnings hit US$98m in 13 days
1 hr ago |
129 Views
Zimbabwe's tobacco sector has made a strong start to the 2026 marketing season, with sales nearing US$100 million within just 13 days, driven by increased volumes and growing farmer participation.
According to the Tobacco Industry and Marketing Board, total sales have reached over US$98 million, marking a 32% increase compared to the same period last year.
TIMB chief executive Emmanuel Matsvaire said the performance reflects robust growth across the value chain.
"As of day 13 of the marketing season, we have recorded total volumes of approximately 34.75 million kilograms, representing a 62% increase compared to the same period last year. This clearly indicates increased production and improved farmer participation," Matsvaire said.
Activity at auction floors has also intensified, with more than 25,000 bales laid and over 21,000 sold, pointing to strong demand from buyers.
Matsvaire said the regulator remains focused on strengthening the integrity of the marketing system.
"As an industry, we must continuously build trust, integrity and accountability across the entire tobacco value chain. Ethical conduct is no longer optional; it is fundamental to sustainability, market access and long-term growth," he said.
The season, which opened earlier this month, initially started on a slower note due to subdued prices. However, market sentiment has improved significantly.
A senior buyer with an international merchant said the market is now gaining traction.
"Volumes have started to increase after two weeks of price discovery, and the season is now taking shape. Market stability is a welcome development for farmers," the buyer said, urging growers to properly grade their leaf to maximise returns.
Farmers on the ground are also expressing cautious optimism as prices begin to firm.
"We are confident that, under the current conditions, we are moving towards a situation where every farmer receives a fair price," one farmer said.
Another grower noted that improved pricing trends influenced his decision on when to sell, highlighting a more strategic approach among farmers this season.
The strong early performance signals a potentially lucrative season ahead, offering a boost to both rural incomes and the broader economy.
According to the Tobacco Industry and Marketing Board, total sales have reached over US$98 million, marking a 32% increase compared to the same period last year.
TIMB chief executive Emmanuel Matsvaire said the performance reflects robust growth across the value chain.
"As of day 13 of the marketing season, we have recorded total volumes of approximately 34.75 million kilograms, representing a 62% increase compared to the same period last year. This clearly indicates increased production and improved farmer participation," Matsvaire said.
Activity at auction floors has also intensified, with more than 25,000 bales laid and over 21,000 sold, pointing to strong demand from buyers.
Matsvaire said the regulator remains focused on strengthening the integrity of the marketing system.
"As an industry, we must continuously build trust, integrity and accountability across the entire tobacco value chain. Ethical conduct is no longer optional; it is fundamental to sustainability, market access and long-term growth," he said.
A senior buyer with an international merchant said the market is now gaining traction.
"Volumes have started to increase after two weeks of price discovery, and the season is now taking shape. Market stability is a welcome development for farmers," the buyer said, urging growers to properly grade their leaf to maximise returns.
Farmers on the ground are also expressing cautious optimism as prices begin to firm.
"We are confident that, under the current conditions, we are moving towards a situation where every farmer receives a fair price," one farmer said.
Another grower noted that improved pricing trends influenced his decision on when to sell, highlighting a more strategic approach among farmers this season.
The strong early performance signals a potentially lucrative season ahead, offering a boost to both rural incomes and the broader economy.
Source - Newsday
Join the discussion
Loading comments…
