Music producer Maselo launches anti-drug campaign to inspire Zimbabwean youth

HARARE - Renowned music producer Tapiwa "Maselo PaBit" Jera has launched a passionate campaign against drug abuse, pledging to use his influence to steer Zimbabwean youth away from substance dependency and toward positive life choices.

Maselo, known for his vibrant productions and youth appeal, called on fellow artistes to shun drugs and join him in promoting a culture of empowerment and resilience.

"I want to work with other like-minded artists to ensure that we use our influence to convince the youths that drugs do not pay but destroy," Maselo said.

His initiative complements the efforts of First Lady Auxillia Mnangagwa, who has long championed youth empowerment and health education. Maselo's campaign aims to produce a hard-hitting riddim that highlights the devastating effects of drug abuse, using music as a tool for transformation.

"There are a lot of young people out there, both boys and girls, who can change overnight through arts and other life-changing projects," he emphasised.

The campaign has already attracted support from influential figures, and Maselo hopes to collaborate with more artistes to amplify the message and reach communities across the country.

By leveraging his platform and creative talent, Maselo's initiative stands as a beacon of hope for young Zimbabweans struggling with addiction, offering them a path toward purpose, healing, and self-belief.