1ns and 2s with DJ-Sticha - Let's go back to the drawing board, where did we go wrong?

We still on marketing your music. As a brand, you should have a code in place and stick to it. Many artists fall from glory to nothing just because once they make it, they forget where they came from, they forget who helped them up that ladder, they see themselves bigger than their fans and life itself, avoid that by anyway possible, never allow fame to get into you head.

Now back to the drawing board,where did we go wrong?

I know how it is.Sometimes,it can feel like your music career is failing.It can be hard to get people to listen to your music,even when you give it out for free.If you've ever felt like this, Sisonke ke just read this article to the bottom

Believe it or not, your music career not taking off as well as it could only comes down to one of the four things:

    Your levels of talent aren't what they need to be,or
    You aren't marketing your music correctly.
    You don't invest in your music career.
    You just hard headed and arrogant (akusebenzeki nawe nje,awufuni kuboniswa)

That's all it is.

If the first is your problem, I can't really help you that much.It's down to you to practice your art,and learn what it takes to become a top musician in your genre. Listen to the top acts that make similar music to you; What do they all have in common? Take that 'X Factor' and switch it up to create your own unique style.

If however your problem is that you aren't promoting your music effectively,that can be fixed.

Regardless of how much talent you have, if you can't get people to listen to your music and spread the word about it, you won't have a successful music career.

Investing in your music career.

I'm not saying you need to spend all your wages or savings on forwarding your music career, but you can't be scared to spend even a small amount on your music. Skimping on studio costs, art work and music business education often does more harm than good.

Lastly, regardless of how much talent you have,(uma nje unekhanda eliqinileyo,ungundlovu kayiphikiswa), you'll chase away anyone who is willing to steer your career in the right direction, a good chef never licks his own fingers.Stay humble and let your work and satisfied fans be your mouth. Connections can only take you to the door,what counts is what you do thereafter.

Do the above and you'll end up with songs that sound fuzzy, artwork which looks like it was created in Microsoft Word,and no set strategy on how to promote this abomination of a release... which actually could be a good thing in this case.

Now whether or not you want to make money from your music,I'm sure you want people to hear it. You want people to recognize you as a good musician, and you want them to tell their friends. But this won't happen if the above four criteria aren't met.

It's not good enough to have one without the other; if you have talent without promoting yourself properly (which often involves you having to spend on your music), no one will know you have talent.

Your music career will go no where.

If on the other hand you don't have talent but you are good at promoting yourself, people will hear you but wish they didn't. And guess what? Your music career will still go no where!

It's down to you to perfect your talent, and make sure there's a niche for what you have to offer.

Unfortunately most people don't realize they need help learning how to promote their music until they release their first album or mix-tape,and realize no one's buying it.

My advice? Don't leave it that late!

Get the necessary marketing knowledge needed before you waste a lot of time and money doing the wrong things or get someone who will do your marketing professionally

Sabelana ngolwazi,asikhule kwezomculo.

Let's meet again on Wednesday, send your questions to me via
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