News / Local
Buy Zimbabwe campaign moves to China
02 Nov 2023 at 01:38hrs | Views
The Government is planning to extend the Buy Zimbabwe campaign to China, with officials from the Ministry of Industry and Commerce set to visit the Asian country to explore market opportunities, particularly for the beneficiaries of the Presidential Poultry and Goat Schemes.
China has shown increased demand for both chicken and goat meat in recent years, with figures reaching billions of US dollars. The government aims to tap into this potential through the Buy Zimbabwe products campaign.
The Presidential Poultry Scheme aims to boost the country's annual chicken production to 450 million with an estimated value of US$2.5 billion by 2025, while the goat project aims to provide 632,000 goats of improved genetics across the country.
Industry and Commerce Minister Dr. Sithembiso Nyoni will lead a delegation of government officials to China to promote the Zimbabwean brand to the Chinese market. Young rural youths will also be part of the delegation to gain an appreciation of what is required to enter the export market.
China imported US$3.11 billion worth of sheep and goat meat in 2021, making it the world's largest importer of these products. Buy Zimbabwe is focused on advocating for a more viable, sustainable, and internally acceptable industry support system that encourages increased local production and discourages the importation of finished products and services.
The Zimbabwe Local Content Strategy, approved by the government in 2019, aims to promote local value addition and linkages through the use of domestic resources. This strategy aligns with the country's broader ambition, Vision 2030, to become an empowered upper middle-income society.
China has shown increased demand for both chicken and goat meat in recent years, with figures reaching billions of US dollars. The government aims to tap into this potential through the Buy Zimbabwe products campaign.
The Presidential Poultry Scheme aims to boost the country's annual chicken production to 450 million with an estimated value of US$2.5 billion by 2025, while the goat project aims to provide 632,000 goats of improved genetics across the country.
China imported US$3.11 billion worth of sheep and goat meat in 2021, making it the world's largest importer of these products. Buy Zimbabwe is focused on advocating for a more viable, sustainable, and internally acceptable industry support system that encourages increased local production and discourages the importation of finished products and services.
The Zimbabwe Local Content Strategy, approved by the government in 2019, aims to promote local value addition and linkages through the use of domestic resources. This strategy aligns with the country's broader ambition, Vision 2030, to become an empowered upper middle-income society.
Source - The Herald
