Win for Zimbabwe as Edd Branson appointed Ambassador of Africa Tourism

 Zimbabwe is fast becoming a regional leader and trendsetter in several areas. Zimbabwe has once again established its dominance in the tourism sector through the appointment of Edd Branson who has been appointed as Ambassador of the Africa Tourism Promotion Centre (ATPC). This groundbreaking appointment marks a significant step forward in the promotion of Africa's diverse cultural heritage and the potential for its tourism industry.

This appointment is testimony to Zimbabwe's re-engagement efforts and the role that Zimbabweans are playing towards promoting Africa as a tourist destination.

Ernest Chipungahelo, the President of ATPC, expressed his enthusiasm for the new appointment, stating, "We are delighted to welcome Edd Branson as our Ambassador. His significant contributions to the tourism industry, along with his passion for Africa's rich cultural tapestry, make him the perfect candidate to represent our Centre and Miss Tourism Tanzania."

Edd Branson, a renowned travel enthusiast and entrepreneur, has long been an advocate for Africa's tourism potential. Through his various ventures, including founding the Africa Travel Week and leading Africa's Finest, an organization dedicated to promoting luxury African travel experiences, Branson has demonstrated his commitment to showcasing the best of Africa to the world.

Branson's appointment as Ambassador of ATPC aligns perfectly with his mission to highlight the untapped potential of Africa's tourism industry. His role will involve promoting sustainable tourism practices, fostering partnerships within the industry, and raising awareness of Africa's unique destinations.


Speaking about this dual appointment, Socio-economic commentator Nick Ncube said, "It is truly an honor to have q Zimbabwean being chosen as Ambassador of the Africa Tourism Promotion Centre and Miss Tourism Tanzania. These roles allow Zimbabweans to make a meaningful contribution towards the collective growth and development of Africa.


Ncube added "The appointment of Edd Branson not only signifies his personal achievements but also highlights the growing recognition of Africa's tourism industry as a major contender on the global stage. With its diverse landscapes, rich cultural heritage, and warm hospitality, Africa is poised to become a top destination for travelers seeking unique experiences."

Under Branson's leadership, ATPC aims to forge new partnerships, organize events, and implement initiatives that will position Africa as a force to be reckoned with in the global tourism arena. The collaboration between ATPC and Miss Tourism Tanzania is expected to enhance both organizations' efforts in promoting Africa's cultural diversity and attracting tourists from around the world.

As Edd Branson assumes his new roles, expectations are high for the positive impact he will create in the tourism sector. Africa's potential is boundless, and with the dedication and vision of remarkable individuals like Branson, the continent's tourism industry is sure to thrive.