Zimbabwe villagers tap into Chinese baobab market

Villagers in Buhera are set for improved incomes after government-led initiatives linked them directly to buyers from China for the export of baobab products.

Export promotion agency ZimTrade on Thursday facilitated a meeting between Chinese buyers and the Chapanduka community in Buhera South's Ward 23, opening a pathway for direct exports and eliminating reliance on middlemen.

Previously, villagers sold baobab fruit to intermediaries who exported it through South Africa and other markets, often at lower prices. The new arrangement is expected to allow producers to access premium prices from international buyers.

At least 12 Chinese buyers are currently in Manicaland Province engaging farmers involved in horticulture, including macadamia nuts, chilies, avocados, and blueberries.

ZimTrade Eastern Region manager, Admire Jongwe, said the initiative highlights the vast export potential of non-timber forest products such as baobab.

"We have brought in buyers from China who are interested in importing baobab fruit. The fruit is in high demand in China and is abundant here in Manicaland Province. Currently, villagers sell to middlemen who later export to countries such as China and Germany. We are now working on modalities for direct exports so that communities can earn better returns," he said.

Community leader Fungai Muzhingi welcomed the development, describing it as a major boost for local livelihoods.

"Buhera is very rich in baobab trees due to favourable weather conditions. The arrival of Chinese buyers is a huge relief, as we will now have direct access to the market. This is a God-given resource, and we must maximise its value," he said.

Muzhingi added that the community is also exploring export opportunities for other indigenous products such as marula fruit and desert melons.

One of the visiting buyers, Ayixiemugu Li, said interest in Zimbabwe's baobab products had grown after positive sample evaluations in China.

"We are pleased to meet communities that can supply baobab fruit. It is highly valued in China for its versatility. The samples we received were of good quality, and we hope to conclude agreements and begin trading soon," she said.

The initiative is expected to enhance rural incomes, promote value addition, and strengthen trade ties between Zimbabwe and China.