Mutare CBD drowns in loud music as health risks mount

Health experts have warned that prolonged exposure to loud music and public address systems poses serious health risks, amid a rising trend of shop owners placing radios and loudspeakers outside their premises to attract customers.

The warning follows a stern notice from the City of Mutare, targeting business owners in the Central Business District (CBD) who use loud music and announcements to lure clients. Officials say the practice amounts to noise pollution and endangers public health.

City spokesperson Charles Sadondo said the conduct violates council by-laws on noise control and must stop immediately, with offenders facing fines and confiscation of equipment.

"Most stationery shops have placed radio speakers outside their premises, playing music at maximum volume or broadcasting product prices. This practice is against council by-laws and should be stopped forthwith," Sadondo said.

He noted that the city has received numerous complaints from residents, workers, and businesses about the unbearable noise, particularly during peak hours. Noise control regulations prohibit sound amplification in public spaces without authorization, especially where it affects public comfort, health, and safety.

Health experts warn that excessive noise exposure can have serious short- and long-term health effects. Dr Tendai Zuze said prolonged exposure can lead to hearing loss, tinnitus, sleep disturbances, headaches, fatigue, increased stress, high blood pressure, heart disease, and anxiety disorders. Vulnerable groups include children, the elderly, pregnant women, and workers in noisy environments.

"Even those not consciously aware of the noise can suffer physiological stress, as the body releases stress hormones when exposed to continuous loud sound," Dr Zuze said.

Council enforcement teams have been deployed to ensure compliance. Sadondo urged shop owners to adopt lawful marketing strategies and encouraged the public to report noise violations.

"Business must be conducted in a way that respects others. We encourage compliance rather than punishment, but those who persist will face consequences," he said.