Samuel Eto launches his own mobile phone network

DOUALA. - Cameroonian soccer star Samuel Eto'o has launched his own mobile phone network, Set'Mobile, in Cameroon.

The company that was recently registered in the country was launched on Thursday in the economic capital Douala.

Set'Mobile becomes the third mobile network after Orange and MTN. The mobile network was launched in the presence of the Indomitable Lions captain.

Set'Mobile, which bears the initials of Eto'o's name, hopes to be a major player in the mobile telecoms sector.

The ceremony was attended by a cross-section of business personalities and regulators, and also attracted fans.

The mobile network also hopes to impact on the socio-economic development of Cameroon.

With a capital base of 100 million CFA, the company has a general manager and associate partner Charles Gueret, who hopes to make the company very accessible to the population and make an impact in the market.

The general manager said Set'Mobile will drop the cost of calls, while offering services such as calls, sms and internet access.

Prior to launching his own network, Eto'o had been the ambassador of one of the mobile operators, Orange.

It is believed that Eto'o's popularity in the country will help attract customers to Set'Mobile, especially youths.