Victoria Falls peak water flow draws record visitors

A record number of local and international tourists are flocking to Victoria Falls as the iconic waterfall reaches its peak flow, defying earlier concerns that global travel disruptions, including the ongoing Middle East conflict, could dampen arrivals.

The resort town is experiencing a strong Easter travel surge, with visitors combining leisure trips with business travel as Meetings, Incentives, Conferences and Exhibitions (MICE) activity continues to grow.

Hotels in Victoria Falls are reporting occupancy levels exceeding 70 percent, reflecting sustained demand for one of Africa's most visited natural attractions.

Tourism officials say the Zambezi River's unusually early rise, driven by heavy rainfall in upstream regions of Zambia and Angola, has transformed the Falls into a powerful curtain of water and mist earlier than usual.

Tourism executive Dr Clement Mukwasi said the early peak flow has enhanced the visitor experience, even though it has required temporary adjustments such as the early closure of rafting activities due to high water levels.

He noted that the timing has benefited the industry by aligning with the Easter holiday period and the traditional peak tourism season, which runs through to October.

Hospitality Association of Zimbabwe Matabeleland North Chapter chairperson Ms Patience Musonza said strong domestic tourism demand has helped boost bookings, with visitors eager to experience the Falls at full force.

The Zimbabwe Parks and Wildlife Management Authority (Zimparks) said the increased water flow is a natural seasonal occurrence that enhances the spectacle of the Falls while also supporting downstream ecosystems.

Spokesperson Mr Luckmore Safuli urged visitors to observe safety guidelines and adhere to designated viewing areas due to strong water currents and heavy spray conditions.

Meanwhile, United Nations tourism officials have praised Zimbabwe's growing international appeal, highlighting its resilience in the post-pandemic tourism recovery and its success in diversifying tourism offerings.

UN Tourism Regional Director for Africa Ms Elcia Grandcourt said Africa's tourism sector has rebounded strongly, with Zimbabwe standing out as a notable success story in attracting new visitor segments and strengthening its destination brand.

Recent international recognition, including awards for natural tourism excellence, has further reinforced Victoria Falls' status as one of the world's premier travel destinations.