Entertainment / Music
Kasukuwere warns musicians
06 Feb 2015 at 03:55hrs | Views
Environment, Water and Climate Minister Saviour Kasukuwere has ordered musicians to stop sticking posters on walls, street light poles and trees in the city centre when advertising their shows.
Speaking at the launch of the Sustainable Cleanup Campaign at Town House on Wednesday, Minister Kasukuwere said if musicians (and other individuals and organisations that use posters to advertise their products and services) do not heed his call Government will definitely take action on the matter.
Musicians Leonard Zhakata, Suluman Chimbetu and Ba Shupi attended the launch.
Minister Kasukuwere said time was up for musicians to buy billboard space because the beauty of the Central Business District is compromised when there are posters all over.
"All musicians who advertise on walls, street light poles and trees should use paperless means of advertising because their posters are an eyesore," he said.
"My ministry will use all the environmental statutory provisions at our disposal to ensure a healthy environment is attained."
The musicians at the launch were unwilling to comment on the matter.
Jive Zimbabwe, an organisation that is responsible for online selling of music, welcomed the initiative by Minister Kasukuwere.
The organisation director Benjy Nyandoro said they have already created a platform to market gigs through social media.
"The minister is right. We have created a platforms for managers and promoters to market their shows without using papers that litter the streets," he said.
He said since almost everyone has a mobile phone, it is easy to market shows without printed material. "I have said it before and that is what we had in mind when we launched a platform to market gigs on social media. I think if we team up as musicians we will create a clean environment," he said.
Nyandoro said they have already effected the social media gig marketing strategy.
"Jive Zimbabwe has a vibrant Facebook Account, Twitter, WhatsApp and we are using those platforms to market our gigs," he said.
He said for the Victor Kunonga gig held at the Book Cafe recently, they only printed 20 posters and marketed the show using social media platforms but the venue was fully-packed during the show.
Minister Kasukuwere's call comes as Government is taking strides in restoring Harare's sunshine city status which has dilapidated over the years.
Speaking at the launch of the Sustainable Cleanup Campaign at Town House on Wednesday, Minister Kasukuwere said if musicians (and other individuals and organisations that use posters to advertise their products and services) do not heed his call Government will definitely take action on the matter.
Musicians Leonard Zhakata, Suluman Chimbetu and Ba Shupi attended the launch.
Minister Kasukuwere said time was up for musicians to buy billboard space because the beauty of the Central Business District is compromised when there are posters all over.
"All musicians who advertise on walls, street light poles and trees should use paperless means of advertising because their posters are an eyesore," he said.
"My ministry will use all the environmental statutory provisions at our disposal to ensure a healthy environment is attained."
The musicians at the launch were unwilling to comment on the matter.
The organisation director Benjy Nyandoro said they have already created a platform to market gigs through social media.
"The minister is right. We have created a platforms for managers and promoters to market their shows without using papers that litter the streets," he said.
He said since almost everyone has a mobile phone, it is easy to market shows without printed material. "I have said it before and that is what we had in mind when we launched a platform to market gigs on social media. I think if we team up as musicians we will create a clean environment," he said.
Nyandoro said they have already effected the social media gig marketing strategy.
"Jive Zimbabwe has a vibrant Facebook Account, Twitter, WhatsApp and we are using those platforms to market our gigs," he said.
He said for the Victor Kunonga gig held at the Book Cafe recently, they only printed 20 posters and marketed the show using social media platforms but the venue was fully-packed during the show.
Minister Kasukuwere's call comes as Government is taking strides in restoring Harare's sunshine city status which has dilapidated over the years.
Source - the herald
