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Lets learn from Zimbabwe Cricket

15 Oct 2020 at 12:03hrs | Views
The Zimbabwe Cricket bubbles in the sweet waters of success regardless of the disturbed year calender by the COVID 19 pandemic. It could have been one of the busiest year for Chamu Chibhabha led Chevrons but proposed tours were cancelled and halted beyond the ZC capacity. Nevertheless, tabled on our offer was the Pakistan tour. It came on a very strategic period in time where the whole cricketing fratenity is looking at United Arab Emrates for Indian Premire League.

If only a bilateral tour during this period in time is casted in stone for Pakistan and Zimbabwe as we seem un affected by the IPL.

Predictions of a huge thumping and some of a fair show are already being aired in the cricket circles. Some are quick to mirror the dismal bating exploits being exhibited in the NPL and reflect to the expected show by the Chevrons selected for Pakistan. However, whatever the outcomes, ZC scores big and scores smart. The outcomes only lays with the Coach Rajput and his trops as all modalities seem to be in order.

Not be understated and of note is that the ZC has been soaring above mentionable local Sport boards and leading by example. The ODI and T20 tour to Pakistan, the launch of the National Premier league for both men and women could be counted as some of the few examples that brought good omen to ZC interms of the return of Blessing Muzarabani and the unveiling of the "Visit Zimbabwe" brand by Zimbabwe Tourism Authority aimed at boosting the country's tourism.This will see the Zimbabwe national cricket teams – whether on the field of play, training or travelling – wearing shirts bearing the 'Visit Zimbabwe' branding on the sleeve.

ZC has also produced a promotional video for the campaign.

Taking a leaf from Rwanda tourism initiatives, despite initial criticism over Rwanda's massive investment in a football club, the deal appears to be bearing fruits. Belise Kaliza, head of RDB's tourism department in Rwanda highlighted that before the partnership was signed, 71% of the millions of Arsenal fans worldwide did not consider Rwanda a tourist destination, at the end of the first year of the partnership, half of them considered Rwanda a destination to visit.

Tourism industry in Zimbabwe has been crippled by bad publicity and ugly image that has been fueled by unloyal citizenry that endevour to tanish the Zimbabwe brand. As the nation dusts itself from the hide outs of Covid 19, it only needs innovation and well crafted and conceted efforts by all sectors to lift our country back to operational again. The Impact of the Chevrons and Zimbabwe cricket on bringing awareness about Zimbabwe wonders to the world should not be understated.

If an initiative with an English football team with no Rwandise player is reaping ripe fruits into the country's Tourism, then one wonders the impact of our much beloved Chevrons who have a considerable following from Asia and other cricketing nations. It could not necessarily be about the "Visit Zimbabwe" logo on all national teams kits but it should be every Zimbabwean duty to market your country for nothing is more sweeter than home.

Source - Energy Mavaza
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