Redefinition launches Events Management and Hospitality Magazine

Redefinition, a bulawayo based marketing company in partnership with Instant Solutions & Consultancy has launched its 1st edition of the Magazine titled Happenings. The Magazine covers Events Management and Hospitaility busineses in Zimbabwe and abroad through features and profiling.



'We have launched a product that we believe will take Events Management and Hospitality in Zimbabwe and in Africa in general to the epicentre of the global village', said Herbet Dube the editor of the Magazine.

He added that: 'Zimbabwe tourism has a great potential and as a stakeholder we believe we have come at the right time to tell the Zimbabwean story, giving other tourism and hospitality players an opportunity to showcase the beauty of Zimbabwe. There are so many business that have not enjoyed enough coverage and publicity and this is their time'

The Magazine is available in print and as a downloadable PDF on the Happenings website. (Dowload here). One can also 'flip' and read the pages online without necessarily downloading it.

'We have tried our best to accommodate offline and online audiences so as to have a wider reach. The aim is for local, regional and international readers to have access to Happenings and read about Zimbabwe, its beauty and the various service providers at their disposal', explained Dube.

He also said Happenings is an essential product for local and international tourists needing to know more about Zimbabwe's tourist attraction sites, places for accommodation, relaxing and eatout. The Magazine is a vital tool for the promotion of M.I.C.E tourism too as it shares the potential places for venues and conference spaces for the business community in Zimbabwe, Africa and globally. This will widen their choices for venues and conferences spaces should they be interested in holding events in Zimbabwe said Dube.

'Tourists need to know more about Zimbabwe and not only about the few places such as Victoria Falls, Hwange, Great Zimbabwe or Inyanga. They need to know alternative places to visit, where to eat out, relax and have fun. All this is possible through promoting various tourisms that include  urban tourism, culture tourism etc', said Dube.

Happenings, stylish in nature also accommodates fashion and style which Dube explained that for any event 'one has to dress nicely and accordingly' hence the need to provide readers with news and information on fashion and style.

Some of its notable catergories are the Villas, Decor and Catering and Top Range. There is also 'Up-Close-Personal', which is a feature of entrepreneurs who are contributing immensely to the industry and  Beauty and Therapy-a coverage of those business offering beauty and therapy services essential for the business managers and holiday makers.

'It is a full package for holiday makers and business personnel interested in visiting various places in Zimbabwe. It guides you from where to hold your event, which photographer to hire, how to dress and where to eatout. It also gives business managers health tips, and lodge, Villas and Hotel owners how to keep their gardens green and beautiful. All this is summed up by Happenings motto that it is 'Your Events Management and Hospitality Portfolio', said Dube

For every edition, the editor picks what would have been the best service provider of that period and this is catergorised under Class. Explaining this catergory, Dube said 'For you to be featured as Class you really need to be classy and unique. In the first edition The Nesbit Castle was picked and we don't know what the industry has for us in the next edition'

The 2nd edition is expected in the first week of December. 'We want to maximise marketing of our clients during the festive season hence we will produce the next edition so that the Holiday makers get to know potential places they can visit or where they can stay and enjoy their holidays', explained Dube.