ZITF 2026 ends with strong trade gains

The 66th Zimbabwe International Trade Fair (ZITF) in Bulawayo closed on a mixed note, delivering solid business engagement and international participation while also drawing criticism over growing political influence within what is traditionally an economic platform.

The event, themed "Connected Economies, Competitive Industries," attracted about 485 direct exhibitors from 29 countries, reinforcing Zimbabwe's position as a regional trade hub. Countries such as Ghana, Kenya, and Indonesia were among those represented, with exhibitors reporting active interest from local buyers and early-stage commercial deals in sectors including textiles, food products, and consumer goods.

Several organisations used the platform to showcase innovation and digital transformation initiatives. Econet Wireless Zimbabwe received recognition for its exhibition display, while government entities such as the Ministry of Primary and Secondary Education introduced digital learning tools aimed at expanding access to education, particularly in rural areas. Development agencies and investment bodies also held discussions focused on long-term industrialisation and job creation.

Despite these achievements, concerns were raised about attendance levels and exhibitor costs, with some participants noting lower foot traffic compared to previous editions. Weather conditions and logistical challenges were cited as contributing factors, but some exhibitors questioned whether the fair continues to deliver sufficient return on investment for smaller businesses.

A more contentious issue was the visible presence of political messaging during the event. Critics argued that the blending of trade and political campaigning, particularly around constitutional amendment discussions linked to extending presidential terms, risked undermining the neutrality of the platform. Reports of political placards and mobilisation activity during official proceedings further intensified the debate.

Analysts and commentators expressed concern that such developments could shift focus away from the fair's core mandate of promoting commerce and investment. However, government representatives maintained that the event remains a critical space for economic diplomacy and national development dialogue.

Botswana President Duma Boko, the guest of honour, used the occasion to call for stronger implementation of development frameworks, reinforcing the broader regional emphasis on turning policy into practical economic outcomes.

Overall, ZITF 2026 reflected both Zimbabwe's ongoing efforts to position itself as a competitive investment destination and the tensions that arise when economic platforms intersect with political processes.