Zimpapers forced to reduce prices

Zimpapers, the largest media news organisation in Zimbabwe and publishers of The Herald, Chronicle, The Sunday Mail, Manica Post and an array of other propaganda titles, has been forced to reduce the cover price of its publications including vernacular publications Kwayedza and Umthunywa from $1 to 50 cents while advertising rates for classified are now down to 40 cents per word from 70 cents.

Advertising and circulation figures are said to be very low in both the private and public media which could explain the move.

The media industry eagerly awaits the information ministry's response to the IMPI report which was presented to Professor Jonathan Moyo on Wednesday specifically on how the local media industry could remain viable and sustainable in the work of evolution in the digital sector.