Demand for roadrunners outstrips supply in Zimbabwe

Efforts to expand urban and semi-commercial poultry farming in Zimbabwe are struggling to keep up with growing demand for organically raised roadrunner chickens, according to industry players.

Humba Chicken Breeders, a local poultry enterprise specialising in exotic and heritage breeds, says consumer demand has surged as more people shift toward natural, chemical-free meat options and develop a preference for the distinct taste of traditional chicken compared to broilers.

The company's founder and director, Lemekani Ngulube, said the trend reflects a broader change in eating habits, with health consciousness increasingly shaping purchasing decisions. He noted that consumers are becoming more selective, seeking trusted sources of meat that they perceive as safer and less processed.

Ngulube explained that roadrunner chickens are typically raised under more natural conditions than commercial broilers, which often involve controlled feeding systems and, in some cases, chemical interventions that require withdrawal periods before slaughter. This distinction, he said, has contributed to the growing appeal of organically raised poultry.

Demand for roadrunners is reportedly so strong that it frequently exceeds supply, particularly from hotels and restaurants that place bulk orders which smaller farmers cannot always fulfil. To manage this gap, Humba Chicken Breeders often links clients with other trained farmers in its network.

Ngulube believes the sector holds significant untapped potential, arguing that with better coordination and support, Zimbabwe could eventually develop capacity not only for domestic supply but also for regional export of organic poultry products.

He also emphasised the financial viability of poultry farming, describing it as a flexible investment that can provide both short-term income and long-term security when properly managed. According to him, the sector has become an important source of empowerment, particularly for women such as widows and single mothers who are using poultry projects to support their households.

Beyond its economic benefits, Ngulube is encouraging young people to view agriculture as a sustainable career path, highlighting its adaptability and long-term relevance compared to more volatile sectors. He says poultry farming, in particular, offers continuous opportunities for growth, learning, and reinvestment.

The growing interest in exotic and heritage chicken breeds reflects a broader shift in Zimbabwe's agricultural landscape, where niche livestock production is increasingly being viewed as a viable path to food security and income generation.